Wrapt, Dubai's first designer wrapping store launched

The Wrapt store creates a memorable experience with gift wrapping. The concept offers a wide variety of wrapping paper and accessories, an inspiring and creative place; allowing everyone to either self gift wrap or to stretch beyond the boundaries of their imagination and engage their minds and hands with the process; or use Wrapt Concierge Service for personal colorful wrapping.

"We have thought of all the tiny details designing the first Wrapt Store such as the box pull out from the bottom of our stations which act as a step for children to easily reach the table allowing kids fun learning experience, this brings joy for parents and kids at same time," said Ms. Veena Kurian, Wrapt store Manager.

Wrapt showcases a large selection of elaborate boxes, tissues, cards, designer stationary and a variety of ribbons in a rainbow of colors and shapes, which can really transform a gift into something truly unique. If that special someone has a penchant for all that is haute couture, choose from the designers' collection to further enhance the joy of gift exchange for weddings, baby showers, Ramadan, Christmas and other special occasions.

"An exquisitely wrapped gift can bring almost as much joy as the gift itself, it creates the expectation and gives a unique insight into what the gift is. People put so much effort into buying the gift and forget about the gift wrapping, which is a shame. At Wrapt, we have approached wrapping in a unique way and want to get people excited about the wrapping as well as the gift. What we are presenting to the region is a very unique concept that brings that bit of glamour to wrapping," said Kurian.

What makes Wrapt even more special and unique is the 'Fashion Brand' approach they have developed with wrapping paper. Wrapt takes a fashion approach, taking its cue from high end designer brands such as Louis Vuitton, Elie Saab, Versace and others. Similar to a high end fashion brand, every season, Wrapt will launch their latest haute couture gifts wrapping collection. Wrapt's highly experienced in- house designers, work exclusively in researching the latest fashion trends, designing and creating unique wrapping paper.

Blurring the division of fashion and wrapping paper even further, Wrapt has signed up with local, regional and international designers to develop exclusive wrapping collection for the brand. Designers are offered the opportunity to bring in their signature designs that will echo their unique fashion imprint on the wrapping and gifting ideas adding even more glamour and individuality to the gift. Most of the designers will mainly focus on the engagement and wedding range, however, some local designers will be designing the wrapping for baby showers.

For the more environmentally conscious, Wrapt has developed recycled wrapping paper collection that mirrors the same sophistication and design as the others yet environmental friendly. Wrapt is inspiring, inimitable and creative, it emphasizes the art and appreciation of gift wrapping with an added touch of glamour and imagination, making gift wrapping and unwrapping a memorable experience. Understanding corporate clients' requirements, Wrapt offers corporate rates but above all, customizes the wrapping to reflect the company's colours and branding.