Liberty Automobiles launches two all-new Chevrolet models: the compact Cruze and midsize sedan Malibu

A large gathering of Liberty customers were introduced to the striking features of the two models at a fun-packed launch event at Liberty Automobiles Showroom recently. The event was also attended by VIPs and top GM officials.

The Cruze is an all-new Chevrolet vehicle built for the global market, having received rave reviews in markets where it has already been launched. It is a compact sedan with a stylish exterior, a roomy interior and sophisticated features that are best in class in this segment.

The Malibu is a mid-size sedan with head-turning looks. It is packed with high-end features and unmatched safety standards. The Malibu has a precisely-crafted exterior design with 18-inch wheels. The interior is very roomy and is among the best in the segment for overall quietness and refinement.

"Liberty is proud to be the first dealer in the UAE to launch the two sensational newcomers from Chevrolet," said Abdul Malik, Group General Manager of Liberty Automobiles. "We believe that the Cruze and the Malibu, along with the Camaro, which was launched two months ago, will contribute significantly to rejuvenate the Chevrolet brand in the UAE. We are already seeing improvement in the UAE automotive market, and new products like Malibu and Cruze will help accelerate the momentum."

"Both vehicles introduce a fresh and unmistakable look for Chevrolet with eye-catching designs that are elegant and distinctive, both inside and out, along with precise fit and finish and comfort never seen before," said Mike Devereux, President, General Motors Middle East. "The Cruze and Malibu provide more standard features and more value than any of our competitors".

"The entry of both models has been preceded by a blitz of publicity and excellent reviews in markets where they have been launched. The Cruze, which falls in the compact segment, has generated tremendous interest in the UAE, because of its enhanced features. The Malibu, based on our feedback, seems to be strongly placed to knock many competitors off the pedestal."

said Rajesh Krishnan, General Manager - Chevrolet division, Liberty Automobiles.

Liberty Automobiles lined up a series of activities for its loyal customers and guests at the launch event, including a special gaming zone for youth, live entertainment by clowns and magicians for the kids and a refreshments corner for all. It also offered incentives for those who booked at the event. Customers who booked a Cruze or a Malibu got value-added benefits, that ranged from Free Extended Warranties to Service and Accessories.

Among the first customers to book the Cruze were Muna Lulu, a Jordanian, and Fadhila Hassine, a Tunisian, who were presented with gift vouchers to avail free extended warranty and service for booking their cars at the launch event. The two women will be the first customers in the UAE to drive the all-new 2010 Chevrolet Cruze.

The Cruze comes with a 1.8L engine with 140 HP, 5-star crash test testing and side air bags and a USB port. It conveys an unforgettable first impression, spelling substance and presence. In terms of value, it is perceived as very competitively priced. The Cruze targets the middle and lower middle income segment.

The Malibu comes with a Standard 2.4L engine with 191HP, also available with 3.6L at 278HP. Its key strengths are elegant interior styling, remote starter, very quiet cabin and unmatched safety features with a five-star crash test safety rating, six airbags, high strength steel safety cage and ISOFIX child seat anchors in all three rear seating positions. It targets the middle income segment.