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Wednesday, February 10 - 2010

Infiniti Middle East appoints Antoine Barthes as new General Manager

  • United Arab Emirates: Sunday, November 22 - 2009 at 15:23
  • PRESS RELEASE

Infiniti Business Unit Middle East today announces the appointment of Mr. Antoine Barthes to the position of General Manager. Mr. Barthes succeeds Abhijeet Pandit who leaves the brand to pursue new opportunities in the industry.

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  • Mr. Antoine Barthes.
    Mr. Antoine Barthes.
Mr. Barthes will be responsible for Pan-GCC sales and marketing activities for the Japanese luxury vehicle brand in co-ordination with its retail partners across the region.

"I relish this opportunity to continue the Infiniti success story in this region. The Middle East is now firmly established as a global centre of gravity for many of the world's foremost luxury brands and Infiniti will differentiate itself from its competitors by delivering not only outstanding products that are great to drive, but also a Total Ownership Experience that will delight our customers."


he commented.

Barthes, aged 33 and a French national, comes to the region from Infiniti's head office in Rolle, Switzerland where he previously held the position of Project Manager overseeing the brand's on-going roll-out across European markets. Prior to this he completed several sales and marketing roles for Nissan Europe and before this he worked with Ford and Jaguar in France.

Speaking for parent company Nissan Middle East FZE, Managing Director Atsuo Kosaka commented: "I would like to thank Abhijeet Pandit for all his dedication and hard work in establishing the Infiniti brand in the Middle East. With many new exciting products to launch in FY2010, Antoine will be hitting the ground running as we ambitiously look to grow the Infiniti footprint across our region. Nissan Motor Company places great focus on the Middle East and Antoine's appointment is a direct reflection of this."
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Notes and media contacts

About Infiniti:
Infiniti is one of the leading Japanese luxury automotive brands in the Middle East with a current product line up including the Infiniti premium luxury G Sedan and Coupe, the EX35 luxury crossover, the FX35/50 performance crossover, the M35/45 mid-size premium luxury sedan and the QX56 full-size luxury SUV. The lineup includes advanced technologies such as the innovative Around-View Monitor, Intelligent Cruise Control, Intelligent Brake Assist and Four-Wheel Active Steering.

For more details:
Hakam Kherallah
Senior Manager
Corporate Communications Department
Tel: +971 4 881 7500
Fax: +971 4 881 9747

Vivian Hawat
Infiniti Press Office
Tel: + 971 50 567 6 132

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