Ebrahim K. Kanoo introduces latest Lexus in Bahrain

Taste of Lexus is offered as a means of creating and delivering powerful, sustained and consistent vehicle introductions. It acts as a crossroads, bringing together invited and targeted customers, media, and Lexus management including chief engineers and their teams in one place and at one time for direct face-to-face, unfiltered communication and direct product driving experiences.

Taste of Lexus events have been successfully held in North America, Europe and Asia. Now, for the first time, they are being held in the Middle East in Bahrain. Through a vibrant mix of Lexus-branded and product-specific experiences, including behind-the-wheel time, members of the media learnt how and why Lexus is at the forefront of progressive automotive luxury, the unique capabilities of the next-generation Lexus Hybrid Drive and the ultimate expression of hybrid luxury, the Lexus LS 600h L.

The Lexus LS 600h L is the first full hybrid vehicle to be introduced in the Middle East. It is one of the most exciting and complete luxury vehicles available on the market today and contains the latest generation of the Lexus Hybrid Drive system. It comes with a new 5.0-liter V8 hybrid engine developed specifically for the Lexus LS 600h L that delivers the power of a V12 engine with the fuel efficiency of a V6 engine. Its Lexus Hybrid Drive system contains the world's first all-wheel-drive Electronically Controlled Variable Transmission (ECVT) which is designed to handle the massive power of the V8 Lexus Hybrid Drive system within an extremely compact design, this innovative 2-stage reduction device extends low-speed torque delivery for excellent acceleration as well as high-gear performance and excellent efficiency.

The new Lexus Hybrid Drive system delivers a driving experience that is both rewarding and engaging Ebrahim K. Kanoo B.S.C, Toyota and Lexus sole distributor in Bahrain will start offering this exceptionally premium Lexus model by early February 2010.