• HSBC

BMW announces plans to launch the new 5 Series

  • United Arab Emirates: Tuesday, November 24 - 2009 at 12:25
  • PRESS RELEASE

The world's most successful premium automotive manufacturer has announced plans to debut the new BMW 5 Series sedan in the Middle East in March 2010.

The launch of the sixth generation of this immensely successful model marks the epitome of aesthetic design and supreme driving pleasure in the midrange premium segment.

With its sporting and elegant design, excellent comfort and the highest standard in efficiency in its class, BMW's latest executive sedan sets the benchmark in driving dynamics.

The new model's design is imaginative, creative and effective, with BMW's designers and engineers working hand-in-hand to ensure the perfect interplay of design and technology. The new BMW 5 Series sedan will make its debut in the Middle East with one eight-cylinder and three six-cylinder petrol engines offering outstanding performance.

The new BMW 5 Series is a class leader in emissions reduction. It has been designed around BMW's successful Efficient Dynamics strategy that encompasses many technology innovations to offer outstanding performance and a reduction in fuel consumption.

Some of the wide range of sophisticated driving and comfort features offered in the new BMW 5 Series include Dynamic Drive Control with three modes: comfort, normal, sport and sport +; Comfort Start; Head-Up Display; Multi-Channel Audio System, Rear Seat Entertainment; Four-Zone Automatic Air Conditioning, BMW iDrive control and Parking Assistant.

The interior of the new BMW 5 Series has a stylish and modern design with exciting lines that create a generous and harmonious ambience. High quality materials and superior craftsmanship underline the premium interior ambience.

Commenting on the launch of the new model, Phil Horton, Managing Director of BMW Group Middle East said:

"The 5 Series is one of our best selling models in the Middle East, so we are looking forward to launching this new model early in 2010. It is a totally different car from its predecessor in terms of design, comfort, technology and engineering, so we are confident that it's going to be well received and help us maintain our position at the forefront industry trends."


The new BMW 5 Series Sedan clearly stands out from the crowd, convincingly demonstrating its ability to offer the Sheer Driving Pleasure typical of the BMW brand.
BMW 5 Series.
BMW 5 Series.
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Notes and Media Contacts »

About The BMW Group:
The BMW Group is one of the most successful manufacturers of premium automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

The BMW Group achieved a global sales volume of more than 1.43m automobiles and over 101,000 motorcycles for the 2008 financial year. Revenues for 2008 totalled EUR53.2bn, with earnings before interest and taxes (EBIT) of EUR921m. The company employed a global workforce of approximately 98,000 associates on 30 September 2009.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last five years.

For the further information and photos please contact:

Leanne Blanckenberg, Corporate Communications Manager,
BMW Group Middle East
Telephone: +9714 313 2615 or +97150 659 7037

OR
Laura Fanning, Account Manager, d'pr PR Agency
Telephone: + 971 50 568 3552 or +971 4 3444901

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