Xerox ColorQube launched in the Middle East

Also attending the launch event were Xerox's customers and partners from across the region (Qatar, Kuwait, Oman, Bahrain and the UAE) as well a wide cross-section of media including regional broadcast, dailies, IT, lifestyle and printing media.

Guests at the launch enjoyed a spectacular dance performance by Jose Luis, a multi-talented Latin artist (folklore, ballet) who went on to paint on a blank canvas, a theme from the event bringing in a new meaning to "live" art! Luis' painting was presented to Dan Smith, General Manager for Integrated Marketing, Xerox, MEA (DMO) at the end of the ceremony as a momento.

Customers, partners and media attending also had the opportunity to interact with the new Xerox ColorQube 9200 series- the world's first high speed solid-ink multi-function printers. The theme of the event was one of innovation and real-business live with the true meaning of colour unleashed.

Providing compelling costs and environmental benefits without comprising on image quality and performance, the Xerox ColorQube 9200 series cut the costs of colour pages by as much as 62% compared to other colour laser printers and reduces waste by an amazing 90%. For the first time, colour is priced right for any office. Xerox has proved once again that it can deliver on the promise of affordable colour for every document, every day!

Guests took away their own personalized momentos from the event, their photo printed by the newly launched ColorQube 9200 series.