• HSBC

V-Kool premium car films now at ADNOC

  • United Arab Emirates: Wednesday, November 25 - 2009 at 15:24
  • PRESS RELEASE

V-Kool, the undisputed leader in the hi-tech, high-performance, premium window-film market for the automotive industry has opened a new dedicated outlet at the ADNOC Petrol Station in Mussafah, Abu Dhabi. Mr. Hareb Salem Khalifa Al Muhairy, the General Director to the Advisor to The President of UAE & Ruler of Abu Dhabi, His Highness Sheikh Khalifa Bin Zayed Bin Sultan Al Nahyan, inaugurated this new facility of V-Kool.

Present for the ocassion was Mr. Hamad Al Muhairy, Head of Project Coordination-Abu Dhabi Public Services, Mr. KT Govindarajan, Vice President, V-Kool Emirates and Mr. Murad Chetoui, Sr. General Manager, V-Kool Middle East, along with the V-Kool Emirates team.

The new V-Kool outlet is complete with a Coating Bay facility and is manned by professionally trained installers. It has a Customer Lounge where customers can be advised of the benefits of the brand and experience the superior performance of the product through a series of high-tech demonstrations.

Speaking at the inauguration, KT Govindarajan, VP, V-Kool Emirates said,

"We chose to reach out to the customer through the ADNOC platform as it is a company that is renowned and respected for exceptional quality and reliability. The V-Kool brand is known for its unprecedented record in delivering performance and professionalism. Hence this was a perfect match for us. It is also an opportunity to come closer to our customers through this unique retail channel to offer more convenience and services."


The V-Kool brand is internationally acclaimed and can be found in 28 countries, with over 600 locations and over 18m cars enjoying the benefits worldwide. Unlike conventional solar control materials which absorb and re-radiate heat, V-Kool combines high performance solar control with high visible light transmission. An "intelligent" window coating that allows over 70% light transmission, and blocks out 94% and 99% infra-red and ultra-violet rays respectively, without impeding clarity and visibility, day or night. This revolutionary technology has also been previously adapted for aerospace and military use when it was applied on the US Air Force Stealth Bomber.

In UAE, V-Kool car films are available only through V-Kool Emirates, having showrooms in Dubai, Sharjah, Abu Dhabi and Al Ain. In addition to the showrooms, the brand also has Retail Lounges, complete with coating bay facilities in Sharjah MegaMall and Dubai Festival City. The V-Kool brand conforms to the regulations set by the authorities with regard to the law on tints on passenger cars in the country.

V-Kool Emirates is a part of the KAPICO Group, a business conglomerate based in Kuwait, that has diverse business interests in Automotive, Healthcare, Lifestyle and Infrastructure with a presence in 11 countries across Middle East, Africa, Asia Pacific and South Asia.
V-Kool premium car films now at ADNOC.
V-Kool premium car films now at ADNOC.
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