Completely redesigned as a fresh, intuitive virtual environment, du's new website offers comprehensive information about the telecom's offerings as well as many value-added services. For example, customers who are considering the purchase of a new residence can find out if a given neighbourhood receives du home service - plus sign up for service-readiness updates - and mobile users planning overseas travel can access complete, country-specific tariff details.
Developed to provide du with a sophisticated online platform that will grow along with it, the new website's design embodies the company's values of friendliness, accessibility and innovation.
"We've combined powerful tools like rich media demonstrations with du's friendly customer service approach to create a website that's truly user-focused," said Farid Faraidooni, EVP Commercial, du. "From a library of resources - including case studies - that help enterprise clients identify promising business communication solutions, to improved pull-down menus that facilitate navigation, our new online environment provides an inviting virtual space for UAE residents to explore a full range of innovative, value-conscious telecommunications offerings."
The redesigned website facilitates communication between du and its customers, opening new channels for interaction. In particular, the self-care portal has been enhanced, allowing customers to quickly and easily register for new services, pay bills, and recharge their mobile accounts.
In addition, enhanced Arabic/English functionality allows users to toggle between languages without navigating away from a given page, and product/service details are provided in a standard, easy-to-read format, helping customers compare and contrast different offerings.
"By providing straight-forward, jargon-free online information about our innovative products and services, we are empowering customers with knowledge and offering them a personalised telecom experience," added Faraidooni. "We look forward to customer feedback on the new website, and we will continue to refine our online platform over the coming months."
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du's redesigned website helps customers customise their telecom experience
- United Arab Emirates: Sunday, November 29 - 2009 at 13:44
- PRESS RELEASE
Providing customers with a superior online experience, du today launched a brand-new website with a clean, simplified look and a multitude of user-friendly features, including rich-media demos and 'smart search' capabilities.
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Notes and media contacts
About dudu, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.
Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.
du products and services for consumers and business are available through du's retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.
du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
Awards to date
• du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek
• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
• du corporate brand launch campaign awarded a Cristal MENA award in 2008
• du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
• du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007
For further information, please contact:
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mayssam Hamadeh
Manning, Selvage & Lee
Tel: +971 4 3676 324
Fax: +971 4 367 2615
Posted by Husam OdiabatSunday, November 29 - 2009 at 13:44 UAE local time (GMT+4)
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