SAS to showcase state-of-the art business intelligence solutions at GITEX 2003 - Riyadh

In cooperation with its local partner in Saudi Arabia, Al Falak, the Kingdom's leading provider of information technology solutions, SAS will be demonstrating business intelligence solutions and services that are currently installed in leading organizations around the Middle East region, and being used in most of the Fortune 500 companies around the world.

"Saudi Arabia Gitex provides SAS with a very important opportunity to target decision makers in several leading enterprises in the Middle East. We have great confidence in the capabilities and experience of Al Falak, with whom SAS enjoys a strong relationship for more than 25 years, "said Mr. Basel Tutunji, regional Manager of SAS in the Middle East and
North Africa.

"Through our joint participation, we will be able to provide Gitex visitors from the finance, telecommunications, oil and gas and government sectors with live demonstrations on SAS business intelligence solutions which are developed uniquely to address their requirements," he added.

Banking Solutions
Many consumer lending organizations are facing increased costs due to outsourcing development of credit rating model, in many cases this is due to lack of in-house modeling and analytics expertise. The quest to reduce bad debt and quickly develop accurate internal models for Basel II compliance put SAS is a strong position with our faster, cheaper, more flexible scoring for confident decisions value proposition.

With SAS Credit Scoring for banking solution you are able to accurately develop internal models and track credit risk scores, reducing business risk through effective credit risk strategies, providing more efficient lending services to your customers, and driving effective cross-sell/up-sell opportunities.

Telecommunication
With the addition of SAS® Telecommunications Intelligence Solutions, Telco customers will benefit from the ability to access data, integrate it and deliver valuable customer insights from silo systems, create reliable, high-value customer intelligence that improves customer retention,
profitability and response rates, perform advanced customer segmentation to leverage customer data and create actionable customer intelligence, automate and improve campaign planning, management and execution processes, and derive maximum return from the volumes of data.

SAS has a large install base of Telco customers who have experienced substantial success in utilizing analytics for business topics including customer retention, cross-selling, credit scoring and segmentation. Telco's are struggling with integrating their disparate legacy systems across a single platform.

With SAS Telecommunications Intelligence Solutions, SAS customers can gain valuable customer insights by integrating existing applications, SAS solutions and enabling technologies with pre-defined analytical models to rapidly target critical business needs with proven results.

"SAS offers its customers efficient solutions that enable them to detect and analyze financial data, Identify opportunities for process change that have the highest potential for financial return, cut back on the right costs - not those adding the value, and eventually, conduct profitability analysis of customers, products or channels," concluded Mr.Tutunji.