Rezidor SAS makes ATM debut

After signing a 30-year multi-brand exclusive master franchise agreement with Carlson Hotels Worldwide late last year, the group intends to underline its new multi-brand strategy at the key industry event.

Rezidor's portfolio includes Radisson SAS Hotels and Resorts - which plans many more regional openings in the next three years; as well as Regent, Country Inn, Park Inn and Cerutti. World-famous Italian fashion house Cerutti joined the Rezidor SAS group earlier this year, bringing its noted European style to an exclusive chain of boutique hotels.

Jean Marc Busato, Regional Vice President, Radisson SAS Hotels and Resorts, said: "This impressive display of the Group's brand portfolio really marks the beginning of a concerted expansion effort across the region. The addition of the new brands allows Rezidor SAS to cater for all strands of society, from three star to five star luxury."

The stand will be attended by local, regional and international staff, including Claude Atalla, Director of Sales and Marketing and John Kennedy, Customer Relationship Management Director.

While Radisson SAS Hotels and Resorts has had a presence in the Middle East since the early 1980s, this marks the first time the parent group has taken a stand at ATM.

During ATM the Rezidor SAS group plans to make two major regional announcements.

Arabian Travel Market runs from May 6-9th, at Airport Expo Dubai.

ends