Custom Mania: Middle East first to get Audi exclusive car configurator

With literally thousands of exterior and interior colors, leathers, carbon, metal, wood and stitching combinations possible, unique wishes can to be satisfied by providing tailor-made solutions. Almost any part of the car can be changed to the customer's taste, from the headlining to the door panels, the dashboard, steering wheel, alloy wheels and so on. To personalize the car even further customers can opt for engraving, monograms and even diamond trims on the interior, making a series vehicle into one-of-a-kind.

Armin Weber, Marketing Manager Audi exclusive at Audi Middle East, explains "Customers can come to the showroom and try out different combinations on the large screens. It's very easy and fun to do, almost like a computer game."

Rather than changing an existing car, these vehicles are made to order and largely handcrafted ensuring Audi quality on every single part. The Audi factory in Neckarsulm/Germany customizes approximately 25 vehicles a day. After internal quality checks and function tests, vehicles return to the regular production line for the final inspection.

The Audi exclusive configurator will be available in all Audi showrooms with Audi exclusive customization studios across the region, first for the Audi R8 and soon for all Audi models. The development of the configurator took approximately one year and nine months.