The design, by renowned FREEJ designer Mohammed Magdy, is a blend of traditional Arabic culture ingeniously combined with refreshing 2D animation. This gives fans the chance to immerse themselves in the world of FREEJ, whilst getting the opportunity to enjoy an exciting product range which includes everything from stunning silver jewellry to funky watches, comforters and crocs, Top Trump cards and DVDs.
Lammtara in conjunction with The Toy Store will be hosting launch evenings for FREEJ Corner on Thursday, 17 December and Friday, 18 December, 6pm - 8 pm. Fans and families will be able to enter the world of FREEJ and meet these much loved characters who will be making a guest appearance. They will also get the chance to enjoy all the latest merchandise from this groundbreaking brand. The event evenings will also include promotions and a chance to win FREEJ prizes.
Paul Sanders and Robert Mant of The Toy Store welcomed FREEJ Corner to their flagship store:
"This corner is an exciting addition to Toy Store and we realize the benefits of such a partnership. Not only does it showcase traditional Arab values but it also showcases the new lines under FREEJ. FREEJ corner is set to have a broad appeal which will encompass both visitors and locals alike."
Shaun B Ollier, Business Development Manager Lammtara, expressed his enthusiasm "FREEJ is iconic - both in its content and in its cultural messaging. It has won the hearts of millions and made the UAE proud. We are really pleased to have worked together with Toy Store to launch the first FREEJ corner. In the months ahead we are hoping to develop a number of FREEJ corners in selective outlets of The Toy Store within the GCC."