The Bank's prestigious Gold MasterCard and Visa credit cards, are the first credit cards in the UAE to offer customers the opportunity to personalise their card privileges to suit their individual preferences.
The new Standard Chartered Gold Cards offer enhanced rewards and unique benefits to customers.
Ray Ferguson, Standard Chartered Bank's Chief Executive Officer for the UAE, said "The Standard Chartered Gold card sets a new benchmark for customer service and interaction in the UAE. It is appropriate that we are launching such a ground breaking product during this, our 150th year. As we continue to expand our branch network in the UAE, it is also fitting that we extend our service to a level that exceeds normal customer expectations."
Personalised Gold Privileges associated with the cards are categorised into five sections - travel, sports, entertainment, fitness and free gifts - each of which lends itself to personal choices by the customer.
Subroto Som, Regional Head of Consumer Banking, Standard Chartered MESA, said: "The new Standard Chartered Gold Card offers a variety of benefits in addition to the existing ones that customers have come to expect of a core credit card. In particular, it is unique because it presents our customers with the opportunity to personalise their benefits and privileges according to their individual requirements."
Card holders can also now redeem their SCB Companion Points (the Bank's reward programme) for air tickets and travel privileges with DNATA.
Explaining the significance of the new Cards, Ray Ferguson said "This ground breaking feature had been driven by the result of a six-month long survey conducted by the Bank to assess the needs and requirements of high-net worth individuals.
"The UAE is a melting pot of over 150 nationalities, and our aim was to understand and address cross-cultural customer requirements. We have achieved this by recognising cultural boundaries and in the process, we are both anticipating and responding to the needs of each of our customers".
"The Standard Chartered Gold Card sets an aspirational 'Gold Standard' of living in the UAE," he concluded.
The Standard Chartered Gold Card has an annual fee of Dhs500 and comes with two free supplementary cards. As an introductory offer, Gold Card holders will have a choice of free gift, in addition to claiming all the benefits of the card with immediate effect.
Existing Gold Card members can choose to upgrade to the new version upon renewal of membership or earlier. Application forms and details are available at all Standard Chartered banks in the UAE.
Standard Chartered is currently one of the leading card issuers in the UAE.
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Standard Chartered Bank launches the first tailor-made Gold Credit Card in the UAE
- United Arab Emirates: Sunday, April 27 - 2003 at 12:11
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Standard Chartered Bank today brings unprecedented new levels of personalisation and customer service to the highly competitive credit card market in the UAE.
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PERSONALISED FEATURES OF THE STANDARD CHARTERED BANK GOLD CARD
GOLD TRAVEL BENEFITS - in which a customer can choose 'reward' refunds on the value of travel tickets, access to VIP lounges, Marhaba (meet and greet) services, or limousine services.
GOLD ENTERTAINMENT PRIVILEGES - customers can choose a free ticket to Asian, Western, or Arabic concerts and events.
GOLD SPORTS PRIVILEGES - customers choose to receive a free ticket to a sports event of their choice (golf, cricket, football or tennis)
GOLD FITNESS PRIVILEGES - customers receive a 25% discount on annual health club membership at Le Meridien Dubai or Le Meridien Abu Dhabi
OTHER FEATURES OF THE STANDARD CHARTERED GOLD CARD
GOLD HOTEL PRIVILEGES - include one year's free 'Par Excellence' club membership, dining and room discounts at Le Meridien hotels in the Middle East and West Asia. New Gold Card Customers will get a free night stay at the Le Meridien Dubai and existing customers will receive a free dining voucher.
GOLD SHOPPING PRIVILEGES - provide cardholder discounts at leading jewellery retailer Damas and gift certificates for the exclusive Paris Gallery stores.
GOLD MEDICAL PRIVILEGES - which gives cardholders a free health assessment and discounts at New Medical Centre Hospitals.
GENERAL GOLD PRIVILEGES - where cardholders can take advantage of free roadside assistance, free travel services and/or discounted car rentals, in
addition to the winning combination of value-packed features already offered by Standard Chartered Credit Cards.
GOLD COMPANION POINTS REDEMPTION - All Gold Cardholders will get a free Companion Points Cards which will entitle them to get back up to 23% of their expenditure at more than 700 outlets in the UAE. These points can now be redeemed for air tickets and travel benefits with DNATA. Travel can be on any airline, and points can be redeemed for other travel services as well.
Standard Chartered Bank in the UAE
- In the UAE
Standard Chartered Bank has a Consumer Banking network comprising eight branches and 22 automated teller machines (ATMs). Standard Chartered is the leading provider of cash management trade finance, and treasury products and services in the UAE.
Standard Chartered Bank
- The world's leading emerging markets bank
Standard Chartered is the world's leading emerging markets bank. It employs nearly 29,000 people in over 500 offices in more than 50 countries in the Asia Pacific Region, South Asia, the Middle East, Africa, United Kingdom and the Americas.
The Bank serves both consumer and wholesale banking customers. Consumer Banking provides credit cards, personal loans, mortgages, deposit taking and wealth management services to individuals and small/medium sized businesses. The Wholesale Bank provides services to multinational, regional and domestic corporate and institutional clients in trade finance, cash management, custody, lending, foreign exchange, interest rate management and debt capital markets.
With 150 years in the emerging markets the Bank has unmatched knowledge and understanding of its customers in its markets.
Standard Chartered recognises its responsibilities to its staff and to the communities in which it operates.
For further information please contact:
Aida Hamza, Head of Corporate Affairs, Standard Chartered Bank, UAE Telephone: +971 4 5088200 Fax: +971 4 5088241
e-mail: aida.Hamza@standardchartered.com
For press information contact:
Will Rankin, MCS/Action, PO Box 20970, Dubai, UAE. Tel: +971 4 3902960 Fax: +971 4 3908161.
GOLD TRAVEL BENEFITS - in which a customer can choose 'reward' refunds on the value of travel tickets, access to VIP lounges, Marhaba (meet and greet) services, or limousine services.
GOLD ENTERTAINMENT PRIVILEGES - customers can choose a free ticket to Asian, Western, or Arabic concerts and events.
GOLD SPORTS PRIVILEGES - customers choose to receive a free ticket to a sports event of their choice (golf, cricket, football or tennis)
GOLD FITNESS PRIVILEGES - customers receive a 25% discount on annual health club membership at Le Meridien Dubai or Le Meridien Abu Dhabi
OTHER FEATURES OF THE STANDARD CHARTERED GOLD CARD
GOLD HOTEL PRIVILEGES - include one year's free 'Par Excellence' club membership, dining and room discounts at Le Meridien hotels in the Middle East and West Asia. New Gold Card Customers will get a free night stay at the Le Meridien Dubai and existing customers will receive a free dining voucher.
GOLD SHOPPING PRIVILEGES - provide cardholder discounts at leading jewellery retailer Damas and gift certificates for the exclusive Paris Gallery stores.
GOLD MEDICAL PRIVILEGES - which gives cardholders a free health assessment and discounts at New Medical Centre Hospitals.
GENERAL GOLD PRIVILEGES - where cardholders can take advantage of free roadside assistance, free travel services and/or discounted car rentals, in
addition to the winning combination of value-packed features already offered by Standard Chartered Credit Cards.
GOLD COMPANION POINTS REDEMPTION - All Gold Cardholders will get a free Companion Points Cards which will entitle them to get back up to 23% of their expenditure at more than 700 outlets in the UAE. These points can now be redeemed for air tickets and travel benefits with DNATA. Travel can be on any airline, and points can be redeemed for other travel services as well.
Standard Chartered Bank in the UAE
- In the UAE
Standard Chartered Bank has a Consumer Banking network comprising eight branches and 22 automated teller machines (ATMs). Standard Chartered is the leading provider of cash management trade finance, and treasury products and services in the UAE.
Standard Chartered Bank
- The world's leading emerging markets bank
Standard Chartered is the world's leading emerging markets bank. It employs nearly 29,000 people in over 500 offices in more than 50 countries in the Asia Pacific Region, South Asia, the Middle East, Africa, United Kingdom and the Americas.
The Bank serves both consumer and wholesale banking customers. Consumer Banking provides credit cards, personal loans, mortgages, deposit taking and wealth management services to individuals and small/medium sized businesses. The Wholesale Bank provides services to multinational, regional and domestic corporate and institutional clients in trade finance, cash management, custody, lending, foreign exchange, interest rate management and debt capital markets.
With 150 years in the emerging markets the Bank has unmatched knowledge and understanding of its customers in its markets.
Standard Chartered recognises its responsibilities to its staff and to the communities in which it operates.
For further information please contact:
Aida Hamza, Head of Corporate Affairs, Standard Chartered Bank, UAE Telephone: +971 4 5088200 Fax: +971 4 5088241
e-mail: aida.Hamza@standardchartered.com
For press information contact:
Will Rankin, MCS/Action, PO Box 20970, Dubai, UAE. Tel: +971 4 3902960 Fax: +971 4 3908161.
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