• HSBC

Royal Jordanian Airlines deploys PROS' advanced revenue management technology

Royal Jordanian Airlines and PROS Revenue Management, L.P., announce that Royal Jordanian Airlines is deploying a new suite of Network Revenue Management Systems from PROS- a world leader of pricing and revenue optimization science and software. The system is scheduled to be implemented in the fourth quarter of 2010.

Marking a new milestone in Royal Jordanian's commitment to growth and continual adoption of state-of-the-art technology, the Airline will implement the PROS Origin-and-Destination Business Solution. The centerpiece of this solution, the PROS O&D Revenue Management System, will maximize network revenue by optimizing the price mix of passenger flows across RJ's burgeoning hub in Amman.

Complementing this solution will be PROS Real-Time Dynamic Pricing (RTDP), which enables RJ to infuse commercial strategies and business tactics into the system's automated process to enhance revenue quality. In addition, the PROS O&D Group System will round out the solution to optimize group traffic and network seat utilization. The entire solution will be integrated seamlessly with Royal Jordanian's passenger service system platform.

"This deployment perfectly underscores our recent commitment to increasing revenues. With our increasingly broad network, it is imperative that we employ sophisticated technology to make the most of our opportunities. The PROS solutions have demonstrated their effectiveness at managing these kinds of real-world circumstances, and we believe PROS is best suited to deliver tangible results,"

said Royal Jordanian President/CEO Hussein Dabbas.

Guido Ruther, Chief Commercial Officer-, said, "Royal Jordanian is distinguished by several attributes, including a modern aircraft fleet, a network of 57 direct international routes, and the broader oneworld alliance network that extends our network to more than 700 destinations globally. Our business model requires the support of state-of-the-art technology and Royal Jordanian prides itself on employing the best solutions available. The PROS solutions clearly fit that profile. We are confident that these systems — and the company behind them will help us achieve our strategic initiatives."

In welcoming this decision from Royal Jordanian Airlines, PROS Senior Vice President, Business Development, Benson Yuen said, "With Royal Jordanian's unique advantages and their strong, clear-sighted leadership, they are well positioned to gain the greatest benefit from the proven technology and business processes PROS provides. Forging this partnership with Royal Jordanian has been both an honor and a pleasure."
Royal Jordanian Airlines deploys PROS' advanced revenue management technology.
Royal Jordanian Airlines deploys PROS' advanced revenue management technology.
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Notes and Media Contacts »

Royal Jordanian Airlines:
Established in 1963 by a Royal Decree from His Majesty King Hussein of Jordan, Royal Jordanian's role as Jordan's national carrier is well established. Today, under the invaluable guidance and directives of His Majesty King Abdullah II, the airline carries out its mission, while continuously modernizing and upgrading its services, renewing its fleet, and expanding its route network and operations.

Royal Jordanian's headquarters are located in the heart of the capital, Amman, and its flights are operated from Queen Alia International Airport (QAIA). The airline officially joined the prestigious oneworld airline alliance on April 1, 2007, making Royal Jordanian the first Arab and regional air carrier selected to join any of the three global airline alliances. With a new, modern fleet of 29 aircraft, Royal Jordanian serves 57 destinations on four continents.

About PROS:
PROS Revenue Management, L.P.is a leading provider of pricing and revenue optimization software products, specializing in price analytics, price execution, and price optimization. By using our software products, our customers gain insight into their pricing strategies, identify detrimental pricing practices, optimize their pricing decision-making, and improve their business processes and financial performance. PROS' software products incorporate advanced pricing science, which includes operations research, forecasting, and statistics. PROS' high-performance software architecture supports real-time high volume transaction processing and allows PROS to handle the processing and database requirements of the most sophisticated and largest customers, including customers with hundreds of simultaneous users and sub-second electronic transactions. PROS provides professional services to configure our software products to meet the specific pricing needs of each customer. PROS has implemented over 200 solutions across a range of industries in more than 40 countries. Founded in 1985, PROS is headquartered in Houston, Texas. Today, PROS has over 350 employees, more than 100 with advanced degrees and 25 with Ph.D.s.

Contact:
Rana Sam'an
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Public Relations Dept.
Tel: +962 6 5202068
Fax: +962 6 5202093

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