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RERA targets unlicensed real estate SMS campaigns
- United Arab Emirates: Thursday, December 24 - 2009 at 09:24
Real estate brokers in Dubai have been warned by the Real Estate Regulatory Agency (RERA) that they face losing their licence if they fail to get approval before running any direct marketing campaigns. The move aims to stop unlicensed brokers from sending unsolicited and often inaccurate SMS sales messages to the public, following complaints from individuals who have been the target of text campaigns. Yousef Al Hashemi, Head of RERA's Licensing Department, said: 'Our priority is to ensure the campaigns are legitimate and not misleading,' adding: 'Failure to comply could mean the loss of a licence or registration not being renewed. The rules are clear and should be rigorously enforced in order to protect buyers and investors. For our part we routinely check all requests for permission to run campaigns.
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StaffThursday, December 24 - 2009 at 09:24 UAE local time (GMT+4)
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