Damas unveils Hayati's new jewels

Matching the warm glow of 18k yellow gold settings with diamond brilliants of the finest order, these new jewels are designed to be a tribute to woman's femininity and allure. Its signature motif is a crescent-shaped design showcasing one diamond brilliant in its clasp.

Four such crescents are then aligned to-gether, displaying diamonds in gradually graded sizes to present graceful chandelier earrings, pendants and rings of bewitching essence.

Tamjid Abdullah, Deputy Managing Director, Damas Jewellery said,

"Women have come to play an increasingly important role in society today, emerging as true champions meeting challenges of both home and career. And Hayati is a collection dedicated to their undying spirit. We are extremely happy to present new pieces exuding a festive aura designed to match the demands of the celebratory season, which I am positive will be welcomed by Hayati's numerous fans."

Hayati is the visionary outcome of a collection exclusively designed with femininity's tributes, its mood and mystique. It is presented in nine dazzling lines each devoted to one virtue or aspect of womanhood, such as Al Huriah (Independence), Al Hikmah (Wisdom), Al Shajaa (Courage), Al Kamal (Whole-ness/Compassion), Al Atifah (Completeness), Al Wafaa (Loyalty/Faithfulness), Al Karam (Generosity) and Ehtiram (Respect).

Indeed, Damas' Hayati collection most fittingly draws its name from the Arabic word for 'Life' in tribute of the supreme role that women play in society as those who nurture life. As its nine emotive lines are each dedicated to a woman's journey in life, Hayati's jewels make wonderful gifts for each milestone she reaches, each obstacle she overcomes and each victory she celebrates in her growth as a woman of true confidence.

Hayati's new pieces are strikingly attractive adornments that once more showcase Damas' superb craftsmanship in outstanding diamond jewellery collections. The crescent shape has a deep significance both for the region and women in particular and Damas displays its visionary depth by selecting it as the central motif of Hayati's collection. Securely placed in each of these crescents is one dazzling white diamond brilliant recalling and reminding her of the unique, star-like role she occupies. The warm glow and sheen of yellow gold settings perfectly offsets the sparkle of the select white diamonds to unfurl dazzling new jewels designed exclusively for women.

Discover Hayati's enthralling new jewels now available at all Damas outlets in the UAE.