Cisco Launches Campaign to Mobilise Saudi Industry

Presenting its latest mobility solutions, including wireless Internet access and IP Telephony, Cisco discussed the rationale for investments in Internet business solutions that increase efficiency and productivity within the workplace. Cisco's regional manager for Saudi Arabia, Dr Marwan Al Ahmadi, also demonstrated how customer service and management tasks can be enhanced by increasing the connectivity of senior executives.

"Connecting a business to the Internet is the first step in improving performance," said Dr Marwan Al Ahmadi, regional manager for Cisco Systems in Saudi Arabia. "The next stage is to provide staff with the freedom to complete essential tasks whilst maintaining contact with central resources, management and customers. Our mobility solutions have been designed with this objective in mind and can provide significant return on investment for companies of all sizes."

On display at Cisco's offices were the Cisco Aironet Wireless Local Area Network solutions (WLANs), which provide high performance, secure, manageable, and reliable network connectivity for laptops and PDAs. During a presentation, Dr Marwan discussed results from independent research which revealed that companies with small numbers of staff can realize returns on their investment in WLAN technology in as little as four weeks. This is achieved by increasing each employee's productivity by up to sixty minutes a day .

Dr Marwan also presented the Cisco 7920 Wireless phone which was launched globally today. The easy-to-use Cisco 7920 provides employees in hospitals, warehouses, retail stores, universities and other highly mobile work environments with reliable access to Cisco IP Communications systems, anywhere in the workplace at anytime. The phone operates seamlessly over intelligent IP network infrastructure with Cisco Aironet® Series IEEE 802.11b compliant wireless access points.

Dr Marwan explained: "The Cisco 7920 forms an important part of our IP Communications portfolio and is a testament to the company's continuing investment in research and development. Each of our innovations has a clear and consistent objective - to extend both technology innovation and leadership to our customers around the world."