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Holsten marketing manager Peter Schønheyder-Vitek announced that the decision was made on a combination of measurements including strategic and creative capabilities, personal chemistry, and the results of MillwardBrown creative pre-test.
"TBWA\RAAD\Saudi Arabia scored the best across all these dimensions and accordingly was awarded the account," he said.
Ghassan Kassabji, MD of TBWA\RAAD\Saudi Arabia, described the win as an important achievement, saying:
"Given that the Saudi market is the largest non-alcoholic beer market in the region, Holsten was keen to appoint a Saudi-based agency. We are very proud to have won the pitch and are very excited to work on multinational brands such as Holsten."
Posted by Rana Mesbah
