World's largest Frozen Yogurt chain open its door to Middle East

A master franchise partnership with the Arcology Investments, based in Dubai, United Arab Emirates, will establish the Yogen Fruz brand identity through various retail shopping malls and outlets in what is now a very open and receptive market to this product.

Arcology are proud to announce that the first Yogen Fruz outlet will open shortly in Dubai and the present aim is to establish 30 similar outlets within the next 4-5 years throughout the GCC.

This will include neighboring countries of Oman, Qatar, Bahrain & Kuwait.

Javad Sahebkar, General Manager Arcology Investments, said:

"Arcology are proud to announce that the first Yogen Fruz outlet will open shortly in Dubai and the present aim is to establish 30 similar outlets within the next 4-5 years throughout the Gulf region. This will include neighbouring countries of Oman, Qatar, Bahrain & Kuwait. Yogen Fruz operating in over 25 countries and over 1200 locations, our delicious frozen yogurt is served in more places than any other chain and we're the only frozen yogurt chain with variety of flavors and products."

The modern Arabic culture and trend in lifestyle is quickly opening to embrace western products that favor good health, nutrition and quality.

In respect to this and coupled with a usually hot sunny climate, Yogen Fruz products will undoubtedly be well accepted in the Middle East region.