Presented at the prestigious Address Marina Hotel and Resorts, the conference was coordinated by Rana Saab, who serves as the official AICI Ambassador for the Middle East. Guests included AICI members, Image Consultants, and non-members of small business entrepreneurs and professionals attending the event to glean new ideas on social media from Al Hadidi's lecture.
"Social media has become an integral part of any business' marketing strategy," Al Hadidi asserts. "My objective at this event was to help marketing professionals embrace social media and make it second nature in their marketing approach."
In a day and age when traditional marketing strategies are no longer thriving, social media gains further strength in the world of modern business. "Social media is a marketing tool, and if used right it can boost sales and generate exceptional revenue," says Al Hadidi.
As Al Hadidi emphasizes in her lecture, it is now more important than ever for today's marketing professionals to take advantage of non-traditional routes, such as social networking sites like Twitter and Facebook. These websites have now become integral to social media, providing an essential platform for marketing professionals to connect with their clientele. "The days of pushing marketing messages onto the customer are over," Al Hadidi adds. "The Web is now all about engaging your customer and humanizing your brand."
Al Hadidi co-founded Stylendubai in 2008, and has since been using social networking sites, namely Facebook, as a platform for the online fashion and shopping publication. The profound success of Stylendubai is sound evidence that social media, as Al Hadidi affirms, is the key to modern business.
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Stylendubai co-founder reveals secrets of social media at 2nd AICI Dubai Chapter Conference
- United Arab Emirates: Thursday, January 14 - 2010 at 14:00
- PRESS RELEASE
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The Association of Image Consultants International recently hosted its second Dubai Chapter conference, at which Stylendubai co-founder Dawser Al Hadidi was the event's key speaker.
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Posted by Siba Sami AmmariThursday, January 14 - 2010 at 14:00 UAE local time (GMT+4)
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About Dawser Al Hadidi:
Dawser has twelve years of experience in the online media industry, with an academic background and strong savvy of online business solutions, digital marketing, and web management. She is a certified Internet Webmaster/Ecommerce Designer with designation from Prosoft Training UK, and also holds two notable Diplomas in Web Intelligence and Award Winning Web Analytics from UBC - University of British Columbia.
Her professional experience includes major corporations in Dubai such as the Emirates Bank, where she held the status of Senior Consultant in Electronic Banking Services and was able to witness firsthand the major shift between traditional banking and online banking. Her other pursuits include operating as Web Services Manager at the Dubai World Trade Center.
In 2004, Dawser co-founded colormethods.com, an interactive service agency offering new media services. She has also been integral in establishing the popular online fashion publication www.stylendubai.com, which she co-founded in 2008.
In addition to being one of the most influential professionals on social media in the Middle East, Dawser is also a dedicated industry blogger (www.newmediaplusme.com). Her blog aims to educate and influence the direction of new media in the Middle East.
About Rana Saab:
Rana Saab completed her training for the Image Builder's Program for professional consultants at the Image Resource Center in New York, after which she gained certification as an Image Consultant from AICI. Most recently, Rana has concluded further training at the AWIS Beauty School of Florida.
Based in Dubai, she specializes in image consultations for individuals and corporate groups, covering matters such as color analysis, wardrobe assessment, and personal shopping. She collaborates frequently with professional dieticians, personal trainers, makeup specialists and hairdressers in her daily work, to ensure each client receives the ultimate personalized image consultation.
Rana also serves as the official AICI Ambassador for the Middle East, organizing events such as the AICI Dubai Chapter conferences.
About Stylendubai.com:
Stylendubai.com is the first online publication dedicated to fashion and shopping in Dubai. It aims to help members with a busy lifestyle find the latest fashion trends, by keeping them updated on new store openings and fashion events. Successful previous events include the Jil Sander store launch, the Roccobarocco store launch, and the Zadig & Voltaire sale event. But of course it doesn't stop there! Stylendubai is constantly searching for ways to bring more exciting and exclusive events to its valued members. For more information, please visit www.stylendubai.com.
Media contact:
Dara Al Hadidi
Stylendubai.com
Tel: +971 4 3676689
P.O. Box 72280 Dubai, UAE
Dawser has twelve years of experience in the online media industry, with an academic background and strong savvy of online business solutions, digital marketing, and web management. She is a certified Internet Webmaster/Ecommerce Designer with designation from Prosoft Training UK, and also holds two notable Diplomas in Web Intelligence and Award Winning Web Analytics from UBC - University of British Columbia.
Her professional experience includes major corporations in Dubai such as the Emirates Bank, where she held the status of Senior Consultant in Electronic Banking Services and was able to witness firsthand the major shift between traditional banking and online banking. Her other pursuits include operating as Web Services Manager at the Dubai World Trade Center.
In 2004, Dawser co-founded colormethods.com, an interactive service agency offering new media services. She has also been integral in establishing the popular online fashion publication www.stylendubai.com, which she co-founded in 2008.
In addition to being one of the most influential professionals on social media in the Middle East, Dawser is also a dedicated industry blogger (www.newmediaplusme.com). Her blog aims to educate and influence the direction of new media in the Middle East.
About Rana Saab:
Rana Saab completed her training for the Image Builder's Program for professional consultants at the Image Resource Center in New York, after which she gained certification as an Image Consultant from AICI. Most recently, Rana has concluded further training at the AWIS Beauty School of Florida.
Based in Dubai, she specializes in image consultations for individuals and corporate groups, covering matters such as color analysis, wardrobe assessment, and personal shopping. She collaborates frequently with professional dieticians, personal trainers, makeup specialists and hairdressers in her daily work, to ensure each client receives the ultimate personalized image consultation.
Rana also serves as the official AICI Ambassador for the Middle East, organizing events such as the AICI Dubai Chapter conferences.
About Stylendubai.com:
Stylendubai.com is the first online publication dedicated to fashion and shopping in Dubai. It aims to help members with a busy lifestyle find the latest fashion trends, by keeping them updated on new store openings and fashion events. Successful previous events include the Jil Sander store launch, the Roccobarocco store launch, and the Zadig & Voltaire sale event. But of course it doesn't stop there! Stylendubai is constantly searching for ways to bring more exciting and exclusive events to its valued members. For more information, please visit www.stylendubai.com.
Media contact:
Dara Al Hadidi
Stylendubai.com
Tel: +971 4 3676689
P.O. Box 72280 Dubai, UAE
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