Belkin expands channel across the GCC

The core objective of the partnership is to help develop the Belkin business and increase the brands local presence across key GCC markets. Armed with strong regional industry expertise & commitment to servicing their partners, Almasa will work closely with Belkin to support in widening Belkin's regional scope, particularly in the KSA market where there is strong consumer demand within an expanding SMB and Enterprise market.

Youssef El-Arif, National Account Manager MEA, Belkin Ltd, comments:

"We have joined forces with Almasa through a partnership that is dedicated to developing a solid distribution network, focusing on the reseller and retail channels across key markets for Belkin. "The KSA market alone has the biggest IT spend in the Gulf region, which is expected to rise to $5.6bn by 2013. therefore Belkin's strategy is to contribute to this continued growth of a booming market."

Working with some of the world's leading vendors, Almasa offers Belkin a strong regional presence and a proven track record as the reseller's first choice for sourcing leading IT hardware and networking solutions.

"Almasa is extremely confident with our recent partnership with Belkin," explained Govinda Siddartha, Director of Retail BU. "Belkin's innovative products cater to a majority of technology requirements, which is a perfect offering to our regional customer base. Therefore we are looking forward to supporting Belkin in expanding their retail presence across key markets including KSA, Qatar, Bahrain & Oman."