Vision-X Dubai exhibition to focus on latest trends

Exhibitors will meet at the 11th Vision-X Dubai exhibition, held 18 - 20 May 2010 at the Dubai International Convention and Exhibition Centre (DICEC). The show will again offer a diverse yet targeted range of products from medical to fashion and lifestyle within the two dedicated areas: Vision Opticare and Vision Lifestyle.

Vision Opticare will facilitate the growing needs of the region's Eye Care specialists, featuring the latest in Ophthalmic, Optometric and Technical equipment, instruments and machinery, while Vision Lifetsyle will feature the very best in Fashion Eyewear and accessories as well as the latest products on show at the sytlish catwalk.

"Vision-X Dubai brings together the latest eyewear fashion while offering a platform for the opthalmic industry to come together and create new business opportunities," says Trixee Loh, Senior Vice President, Dubai World Trade Centre (DWTC), organiser of the event. "We are seeing a great deal of interest from international companies looking to bring new ideas to the Middle East market and we know Vision-X Dubai will provide a focal point for future developments."

Taking place on 20 May 2010 alongside Vision-X Dubai, the 5th Vision-X Dubai Conference, which is co-organised by Dubai World Trade Centre and the Emirates Medical Association Ophthalmic Society (EMAOS), will also provide a platfrom to highlight issues driving the industry, including the prevalence of diabetes in the UAE.

"The Emirates Ophthalmic Society is proud to join Dubai World Trade Centre in organising the conference again alongside the Vision-X Dubai exhibition. World-renowned speakers and experts will join the Emirates Cataract and Refractive Surgery Club from the USA, Europe and the Middle East this year. The Vision-X Dubai and ECRS Conference will host prominent figures in Ophthalmology, concentrating on specific topics such as Advances in Cornea, Refractive Surgery and a special un-edited video session presenting complex eye surgeries," said Dr Manal Omran Taryam, President of the EMAOS.

According to the National Diabetes Guidelines, the prevalence of diabetes in the UAE adult population is at 19.6 per cent, the second highest in the world. Many sufferers don't realise that diabetes can often lead serious complications to vision and lead to eye disease. This will be a leading topic throughout the Vision-X Dubai Conference.

Vision-X Dubai will relocate to the new Sheikh Saeed Halls at DICEC this year, providing a dedicated space for the industry to come together and facilitiate exciting business deals.

Industry leaders have again confirmed their participation at Vision-X Dubai including Egma Lens, which has renewed its status as Platinum Sponsor of the exhibition and Kefan Optics which will be showcasing the latest Nikon lenses and other products to the market. Other leading exhibitors include Bakarat Optical, Future Optics, Laser Opthalmic & Medical Instrument Co., Maui Jim Middle East and St Shine Optical.

New for 2010 - Vision-X Dubai will for the first time be running educational workshops and seminars alongside the event. These will take place on 18 and 19 May 2010 and provide an interactive platform for visitors to gain knowledge on innovative research and technological developments at the forefront of the industry.

Vision-X Dubai will be held in Sheikh Saeed Halls 2 & 3 at DICEC from 18 - 20 May 2010. The Vision-X Dubai Conference, organised by Emirates Medical Association Ophthalmic Society (EMAOS) will be held on 20 May 2010.