Canon Middle East unveils the next generation of EOS - 1D Mark IV

Key partners and professional photographers from across the region were able to experience firsthand Canon's much anticipated new EOS model at an exclusive event held at Art Sawa Gallery on 3rd of February.

Ideal for shooting high speed, adrenaline fuelled sports, news events and wildlife photography, the Canon EOS 1D Mark IV delivers speed, power and high-resolution images, creating the perfect camera for professional photographers who require reliability in fast-paced, high-pressure situations.

"Taking image quality and versatility to unprecedented levels, the EOS 1D Mark IV sets a new benchmark for action photography and will further strengthen Canon's position as the camera of choice for professional photographers. The EOS 1D mark IV represents the culmination of more than 23 years of EOS development, and is a definitive moment in our company's photographic history,"

said Vineet Wadhwa, DSLR Product Manager, Canon Middle East.

Developed by incorporating feedback from professional photographers, the EOS 1D Mark IV features a new Canon 16.1megapixel CMOS sensor and a brand new 45-point Auto Focus system with 39 cross-type sensors, providing a wide selection of precise focus areas across the frame. Dual "DIGIC 4" processors provide the power to shoot continuous, high-resolution images at up to 10 frames per second (fps), as well as delivering the widest ISO range ever to feature in a Canon camera.

"As a world leader of imaging technology Canon is at the forefront of photographic innovation and the launch of the next generation of EOS bears testament to this. Throughout the development of the EOS 1D Mark IV, we carefully studied feedback from our photographers and developed a camera to meet their specific requirements. With a brand new, high-quality CMOS sensor and Dual "DIGIC 4" processors, the Canon EOS 1D Mark IV allows photographers to be the first to get the highest quality images to picture desks in what is becoming an increasingly competitive market," added Wadhwa.

The ability to shoot images at 10fps, without compromising resolution, means that the EOS 1D Mark IV combines Auto Focus with the the fastest continuous shooting capability available in a Canon DSLR. The EOS 1D Mark IV delivers a continuous burst of up to 121 large JPEGS, or 28 RAW images - ideal for fast-moving sporting action such as the Olympic games or news events where scenes are unfolding quickly.

In addition to providing high-quality still image performance, the Canon EOS 1D Mark IV features EOS Movie function, providing the ability to capture 1080p High Definition (HD) video at 30, 25, 60 and 50fps. As well as complete compatibility with PAL, NTSC and native 1080/24p cinematic frame rates, the EOS 1D Mark IV offers full manual exposure, providing film makers and photographers with control over depth of field.

"Research and development powers Canon's strategic advantage over its competitors. Given the camera's ability to freeze action at 16.1 megapixels and at 10 fps as well as Full HD Video, the EOS 1D Mark IV is the absolute pinnacle of DSLR design and performance. Conceived and designed with the photographer's needs in mind, the EOS 1D Mark IV is the ultimate choice for the region's talented sports and action photographers," concluded Wadha.