Saffron expands into Middle East through strategic partnership with Madison Advertising

Chaired by Wally Olins, who is widely regarded as one of the world's leading authorities on issues related to brand strategy and identity, Saffron works globally with clients such as Swiss Re, Coca-Cola, LVMH, Lloyds of London, Renault, Volkswagen, BT and Orange.

Tarek Ghannam, Managing Director of Madison Advertising, said, "Saffron has a unique perspective on brand, with a perfect balance of strategy and creativity. Their work stands out and is never formulaic. With their global perspective and with our thorough understanding of communications and the local market, this partnership will radically transform the branding offer in this market. Our Dubai office will consult clients in the Middle East and shortly in North Africa."

Ian Stephens, principal at Saffron, said,

"The Middle East continues to be an emerging economic powerhouse and a key growth market for brands. Over the last few years, we have established good relationships with clients and partners in this market and our intention is to continue to do so through a stronger presence in the region. We are delighted to partner with Madison because they have an innovative and fresh approach which we find very exciting."

While Saffron will continue to use tailor-made global teams for projects, the alliance with Madison Advertising will help serve projects and clients and forge new client relationships in North Africa and the Middle East.