This will compare to online taking a 13% share of the total media advertising spend elsewhere in the world, and within the region, will be 'a very small proportion of advertising revenues'.
Despite the predicted four-fold growth, advertising spend will be only $22 per capita, one of the lowest amounts in the world. Broadband growth around the region over the next five years will stimulate the media industry, driven largely by Egypt and Saudi Arabia.
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Middle East internet ad spend to hit 4.5%
- Middle East: Tuesday, February 09 - 2010 at 12:49
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Internet advertising spend in the Middle East is expected to experience 'impressive' growth over the coming three years, although will still be significantly lower than elsewhere in the world. The latest annual Arab Media Outlook report, produced by the Dubai Press Club and Value Partners, found that while today about $56m or 1% of the total media advertising spend is online in the Middle East, this figure will rise to at least 4.5% by 2013 to around $266m.
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StaffTuesday, February 09 - 2010 at 12:49 UAE local time (GMT+4)
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