Swedish wallpaper company ECO BorasTapeter available in the UAE

ECO offers young, trend-conscious designs that appeal to those with an eye for detail - whether it be for the home or the office. The full range includes exclusive flock wallpaper and bold wall murals, with the Eco range including award-winning designs, such as the Elle Decoration Design Award for "London." Being stocked in the UAE as part of the ECO range are Line, Velvet, Feeling, Design 2 and Design 3 - as well as the Metallic collection, which is used to match the other collections.

By contrast, BorasTapeter offers classic, contemporary wallpapers for inspiring décors and is Sweden's oldest and most popular best-selling brand of wall coverings. The brand continuously develops their designs to satisfy the market's interest in designs, colours and textures and aims to be an inspiring role model in the wallpaper market. Being stocked in the UAE from the BorasTapeter range are Artwork, Garden, Passion, New Classic and Plain Stripes.

"We understand that there is a demand for a fresh design brand such as ECO BorasTapeter in the Middle East as the offerings here are extremely limited - in terms of accessibility and International design," says Lars Narfeldt, agent and distributor for ECO BorasTapeter. "We are very proud to be able to offer the products and this luxury Swedish design brand to the UAE market."

Rizwan Sajan, Chairman, Danube Building Materials continues, "We are proud to be collaborating with ECO BorasTapeter in bringing their renowned brand exclusively to the region, where customers can now purchase high-end wallpapers and other home interior products from their range of industry-leading offerings at our Danube Buildmart stores. In line with our target to build a significant market for ECO BorasTapeter in the UAE, we have dedicated an area within our Dubai Festival City outlet for the brand, wherein customers can consult with our design centre and virtually simulate wallpaper designs to find the perfect match for their requirements. This partnership underlines our aims to offer pioneering products, and we are confident that this brand will gather up significant following in the local market as well as in the region as we aim to introduce the brand across the Middle East."

ECO BorasTapeter available in the new Shop In Shop in Danube Buildmart store Dubai Festival City from January 15 - with more locations to follow around the UAE.