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CNN to launch brand licensing initiative
- Middle East: Sunday, March 21 - 2010 at 12:34
Mark Haviland, marketing director, CNN International EMEA has said that the network is planning to expand its portfolio of products and services with a brand licensing initiative. "This is an exciting first step in translating the CNN values into relevant products that...get us in front of new audiences. At the same time, it marks the beginning of a new revenue stream," he said. The licensing programme will be managed by Turner CN Enterprises, the merchandising and Home Entertainment division of CNN's parent company Turner Broadcasting EMEA.
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StaffSunday, March 21 - 2010 at 12:34 UAE local time (GMT+4)
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