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American University in Dubai adopts Amricon Smart Technology

  • United Arab Emirates: Monday, March 22 - 2010 at 12:05
  • PRESS RELEASE

The American University in Dubai (AUD) has implemented Amricon's patented RFID (Radio Frequency Identification) technology to issue 'Smart Certificates,' to all its students, providing them with secure certificates that can be easily attested by the Ministry of Higher Education and Scientific Research (MOHESR) in the UAE.

This Solution is recommended by MOHESR to standardize the format of the data collected from the universities in the UAE, and, at the same time, protect and secure the integrity of its universities' graduation certificates.

Commenting on the institutional integrity this new technology upholds, Ms. Matilda Jabbour, AUD's Acting Registrar, stresses:

"By using Amricon's RFID Smart Technology, we ensure that our students' certificates, and their pertaining encoded data, are more protected and secure, given the fraudulent practices available in the market today. No longer are the traditional security features; i.e. signatures, holograms and bar codes, enough to protect those valuable certificates. As one of the leading adopters of new technology, we believe that Amricon's Smart Document Attestation Solution provides the ideal solution in line with the requirements of the MOHESR."


This new Smart RFID solution is beneficial to both, the university and its students. The 'Smart certificates' issued to the students include all the certificate information encoded and stored onto an RFID label attached to the certificate. This information can then be read and instantly verified and attested by the representatives and inspectors at MOHESR.

Moosa Eisa Al Amri, Chairman at Amricon, which owns the patent rights to the SMART Document Attestation worldwide, states:

"Our technology has been implemented in various fields and we have been working very closely with MOHESR to implement it in the education sector to protect the interests not only of the students but also of the university, as well as the Ministry. It makes the certificate tamper-proof."

On the indispensability of Amricon's SMART Technology to universities and organizations, Mr. Mahmoud Al Ashi, Business Development Manager at Amricon, states:

"This state-of the-art technology helps companies and academic institutions prevent fraud and reduce forgery to further promote integrity, within the corporate and academic sectors, as it allows document protection using the RFID label to store critical authentication information of sensitive documents in a highly secure and user- friendly manner."

The RFID label is placed on the university certificates at the time of their issue to students. The information stored in the label can be read by the MOHESR Attestation Department, helping them to confidently verify the university certificate using the Smart Document reader without the need for further communication with the University. More certificates are attested in less time using this technology, with data captured directly from the certificate into the MOHESR systems without manual input.
Signing the agreement.
Signing the agreement.
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About AUD
The American University in Dubai is accredited by the Commission on Colleges (COC) of the Southern Association of Colleges and Schools (SACS) to award Bachelor's and Master's degrees.

AUD is officially licensed by the Ministry of Higher Education and Scientific Research of the United Arab Emirates. The Ministry has accredited the university's programs in Architecture, Business Administration (both undergraduate and graduate), Communication and Information Studies, Engineering, Information Technology, Visual Communication and Interior Design, in addition to a Certificate in Middle Eastern Studies program.
AUD holds an Agent's License issued by the District of Columbia Education Licensure Commission (Washington, DC, USA), and is approved to operate by the State of Georgia Nonpublic Postsecondary Education Commission (NPEC).
AUD has received specialized accreditation for its Bachelor's of Business Administration (B.B.A.), and Master's of Business Administration (M.B.A.) degree programs in business through the International Assembly for Collegiate Business Education (IACBE). The university's undergraduate concentrations in Marketing Communications and Advertising (Creative) have been accredited by the International Advertising Association (IAA) in New York.

All programs (i.e., Civil, Computer, and Electrical Engineering) of AUD's School of Engineering are accredited by the Engineering Accreditation Commission of ABET. The Bachelor of Information Technology (B.I.T.) program is accredited by the Computing Accreditation Commission of ABET.

For more information, please contact:

Ms. Rim Ibrahim
Marketing Communications Coordinator
American University in Dubai
T. +971 4 3183 139

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