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"This was not a decision we took lightly, and was fueled by a desire for progress, knowledge and growth. Both for the partners we work for and the talented people we employ."
We share M&C Saatchi's passion for the art of advertising and the dizzy heights it can reach. Like them, our light remains undiminished. We're confident the new collaboration will continue to set new standards, further enhance the quality of the work, attract like-minded clients and cement the agency's reputation as one of the most dynamic and visionary agencies in the region."
Moray MacLennan, CEO Worldwide, M&C Saatchi: "The Middle East & North Africa is a dynamic region and the Quantum agency is both dynamic and innovative - the culture is 100% Saatchi and we are delighted to have them as part of our network."
The M&C Saatchi, Mena agency also features Brand Central, Fusion Digital and Vertical Media, all regionally known brands, to seamlessly provide clients with a full mix of skills and expertise for offline and online communications and brand building tasks.
The Quantum Group includes in addition to M&C Saatchi Mena, Cube, a specialized digital art and 3-D animation division. Comtrax, media content and reputation analysis company. And Firehorse, a leading production company specializing in TV programming and corporate content.
Posted by Rima Ali Al Mashni
