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Leading local digital printing companies attending the innovative EBBP session walked away with practical ways to increase revenue and improve productivity through a series of interactive workshops and one-to-one consultancy at the EBBP seminar.
Ayman Aly, Product Manager, Canon Middle East says:
"Given the current economic climate, businesses need to look for ways of adding value that will help them stand out from the crowd and give them a competitive edge. EBBP Lebanon will help the Lebanese print market explore new revenue and growth avenues and support overall business development. This is a testament to Canon's commitment to helping customers drive business performance and remain on the path to profit."
Canon's Essential Business Builder Program acts as a support and consultancy package for its customers in the shape of information guides, and one-day group workshops. The workshops are run by independent consultants who tailor the modules to fit with their country requirements.
"Canon is committed to providing the highest standards of support throughout the professional print industry, providing market leading expertise with a customer focused approach. As such our focus for the professional print market has been on developing long-term relationships with our customers to help them grow and develop their businesses. Lebanon represents a key market for Canon as its printing industry is one of the most robust in the region, as such Canon is committed to sharing its expertise in business solutions and supporting Lebanese business," added Aly.
The EBBP Lebanon session was conducted by internationally acclaimed print expert, Jo Lloyd from the UK. Jo has worked within the print and publishing arena for more than 20 years. With a wealth of practical knowledge and proven international best practice, her workshops on print sales techniques proved to be a useful tool for the attendees.
"As a company, we invest an enormous amount of time and money in developing our customers' businesses. We manufacture and sell cutting edge technology and it is essential we help our customers utilise this technology to maximum effect. Canon's EBBP will be instrumental in achieving this goal for our Lebanese customers," added Aly.
Posted by Rana Mesbah
