Hyundai UAE kicks off World Cup 2010 sponsorship

United Arab Emirates, April 6 2010- Hyundai Motor Company, the official auto sponsor for the FIFA Association since 2000, and Juma Al Majid Est., the UAE's sole distributor of Hyundai Motors, have joined forces to launch the '2010 FIFA World Cup South Africa' campaign that puts football fans in the centre of the action in South Africa.

"This year, Hyundai customers in the UAE have several chances to win exciting travel packages to Johannesburg, South Africa to experience the high-stakes Final game of the 2010 FIFA World Cup," said Isam Abu Nabah, President of Hyundai at Juma Al Majid.

"The competition will definitely be fierce, so winners will get to witness first-hand the most exciting final football match the world has ever seen, being in the African continent for the first time ever" he added.

Hyundai Juma Al Majid is running a raffle campaign from the 6th of April till the 25th of May, whereby customers who purchase any Hyundai car will get a chance to win a travel package to the 2010 FIFA World Cup South Africa that include air tickets to Johannesburg, hotel-stays and a ticket to watch the final game at Soccer City Stadium.

"Hyundai is a passionate corporate sponsor of football," added Abu Nabah, "and has been involved in every World Cup since we began our relationship with FIFA."

The World Cup is the world's most high-profile and prestigious football event, where teams from around the globe compete for the World Cup Title for their country and legions of loyal fans every 4 years.

The 'Hyundai Best Young Player' will also be announced before the final match, with an all new Hyundai Tucson ix 35 given to the award-winner.

This year's opening and closing matches will be held at Africa's biggest sports venue, the newly-renovated, 89,000-seat Soccer City Stadium located in historic Johannesburg.

Hyundai is the official auto partner for FIFA, which encompasses the supply of car transport at worldwide tournaments (to players, referees, organisers and guests of FIFA), the sponsorship of competitions such as the Hyundai Best Young Player Award, and the provision of prize awards, such as new cars and trips to high-profile football matches such as the World Cup.

"Football is the most popular game globally, and as avid fans, Hyundai felt it was the perfect means of connecting to its customers by getting more involved through FIFA," said Omar Baddar, Marketing Manager for Hyundai Juma Al Majid.

"FIFA's mission is to elevate human relations and the communities in which it operates via healthy competition, and Hyundai felt it was an appropriate philosophy with which to align the company to reach new and existing customers," he added.

Baddar also added that Hyundai Juma Al Majid expects the sponsorship to "boost its brand image and awareness across the globe."

Since 2000 and in addition to the World Cup, Hyundai has been sponsoring the Euro Cup, held every 2 years, and the 'Hyundai World Football Championship', a major football tournament held every two years, in addition to many other tournaments around the globe.