The Redtag Group opens its first store in Dubai

Redtag offers customers '365 days of value' and a truly enjoyable shopping experience. The Redtag commitment to quality at the right price offers shoppers the experience to always 'rediscover value' as they browse through the latest trends in fashion and homeware at the newly opened store.

Ernest J. Hosking, CEO of the Redtag Group said, "We are very happy to have our first Redtag store opened in Dubai. This marks our presence in the Emirate and provides us with a springboard to establish ourselves as a value fashion retailer in the UAE. Our aim is to build the Redtag brand in the UAE as the brand has already established its presence firmly in Saudi Arabia and Kuwait. Currently there are a total of 34 Redtag stores out of a total of 50 Group stores. The plan is to open 12 additional Redtag stores per year over the next three years as well as to convert the remaining Group stores to the Redtag brand during the same timeframe."

He further added, "The opening of the Redtag store in Dubai also coincides with the launch of the new Spring/Summer 2010 Collection which we are very excited to showcase as we are confident that our shoppers will love it. Shoppers visiting the Redtag store at Ibn Battuta Mall can expect good quality fashion wear at affordable prices as well as new collections in-store regularly and frequently".

The extensive women's collection teams tunic style blouses with lace edged tights in an array of patterns and colors from lilac and purple to stark black and white. A range of tops in bold tribal, ethnic and safari prints as well as uniquely styled t-shirts coordinate beautifully with a collection of skinny jeans, capris or cotton layered skirts. Women on the go will also find a range of active wear to complement their sporting instincts.

'Cute' and 'irresistible' are words that easily come to mind with the girl's collection.
Featuring light checkered cotton dresses, tunic style blouses, floral appliqué embroidered skirts in a range of vibrant colors and pastels as well as a sports active range.

Hard wearing and hip, the boy's collection of t-shirts, shirts, cargos and jeans is highlighted by bright colors, checks and cheerful graphics that are just perfect for the rough and tumble of a little guy's life.

Vibrant colors, checks and high impact graphics run riot through the wide range of
T-shirts, shirts, jeans, cargos, shorts, jackets and sportswear comprises the men's collection. An assortment of accessories like scarves, belts and shoes make the collection a mix-and-match delight.

Parents of infant boys and girls as well as babies will also find much to delight them in a range of beautifully designed clothes and accessories in bold colors and pastels.
The Redtag Spring and summer collection is rounded off by an extensive collection of decorative as well as practical items and accessories for everyday use in all areas of the home.