Al Sayegh Brothers launches Seculus Watches Spring 2010 collection

Titled 'Century of Time', the celebrations recognised the strides made by the brand since its inception in 1960. It is a forward-looking concept that engages Seculus Watches into maintaining its leadership position and appeal well into the next 50 years!

The celebration was marked by the launch of the Seculus Watches Spring 2010 collection, which reinforced the brand's outstanding quality of an 'affordable' Swiss-made watches brand. The collection includes:

- Masterline range: full steel watch and chronograph sets and sapphire crowns
- Chronos range: sporty timepieces, designed for masculine elegance with swiss-quartz movements
- Extra Flat range: available in classic round and trendy designs
- Premium Lady range: with leather straps matching the dial or a trendy bracelet fastener

The collection was launched at an exclusive dealer conference on April 26, 2010 at the Radisson Blu Deira Creek, hosted by Al Sayegh Brothers. The conference was attended by Mr. Ernest Muller, Managing Director, Seculus Watches; Mrs. Rada Muller, Co-owner, Seculus Watches; Mr. Ram Kabra, CEO, Al Sayegh Brothers and Mr. Iqbal Hussain, Deputy CEO, Al Sayegh Brothers, among other invited guests.

Speaking on the occasion, Mr. Ernest Muller commented, "The Golden Jubilee of Seculus Watches is a very significant moment for our company which was set up in the shadows of the Jura Mountains of Western Switzerland, a traditional watches region. Our strategy has always been to maintain the well-known excellent quality and tradition of swiss-made watches and match this to an affordable price structure so that the brand is accessible to a larger segment of the population. This approach is seen in our Spring 2010 collection that we have launched today. We are delighted to state that our customers have consistently placed their faith in our brand, leading Seculus Watches to a position of great strength in the competitive watches market."

Mr. Naved Shaikh, Divisional Head, Al Sayegh Brothers, said, "Our association with Seculus Watches has been a long-standing one. We are proud to be the exclusive Gulf region distributors of this durable and well-known brand. The Gulf region is a region of varied tastes, preferences and price points, and we have successfully positioned Seculus Watches at the premium end of the market. At the same time, we have endeavoured to ensure that the brand is accessible to a larger segment of the population. At this occasion, we would like to acknowledge the efforts and support of our distribution partners who have always spoken positively of the brand."

The Spring 2010 collection of Seculus Watches is available at selected dealer outlets across the UAE.