3abaya.com launches region's first shopping portal for cultural fashion

Exclusive to members only, 3abaya.com provides an opportunity not only to shop for independent, fashionable and flamboyant designs, but also grants access to exclusive garments that are simply not available on the high street. Although membership is granted on an invitation only basis, interested customers can apply to join via the website www.3abaya.com, and will be provided with a response to their request within two days.

3abaya.com's launch caters to the increasing demand for Islamic fashion, allowing the region's modern women to have the option to be creative yet stay traditional. A largely untapped market, Islamic fashion is a growing trend, with worldwide sales estimated to be worth more than $96bn annually (Dhs350bn).

Hind Baker, owner and creator of 3abaya.com, said, "To make a statement in today's fashion world, one has to carry the essence of our culture. 3abaya.com is for women who want to look elegant and sophisticated yet carry their own personality and culture through their fashion. This portal is a platform for those women who have the frequent urge to indulge in retail therapy but may not always be able to act on it due to their busy working, home and social lives."

3abaya.com's up-and-coming designers include DIBAJ, EFFA, SWEETY, HOMA Q, Nabrman. Committed to the highest standards of design, materials and manufacture, 3abaya.com's membership only model ensures that each designer's intellectual property is protected.

Baker added. "Together with this team of rising-star designers who are stylish and culturally proud women, we are driven to offer countless options of cutting-edge couture to women all over the world who share the same taste."

3abaya.com offers a unique online shopping experience, where the user selects the design they want and has it tailor-made through the site's measurement guide tool. To add a personal touch, every order is individually made, gift-wrapped and hand-delivered to addresses across the GCC. All purchases made through 3abaya.com are also backed by secure credit card transactions.