Etisalat also participated in the Strategic Keynote address in the Telecoms CEO Summit and shared its perspective as an industry thought leader on 'Leadership in a susceptible market'. In his keynote presentation, Mr. Abdulla Al Ahmad, Vice President, Enterprise Sales at Etisalat talked about the susceptible economic environment and the dynamic consumer and enterprise landscapes that have compelled telecom operators to innovate and think in new directions. He also discussed upcoming technology trends from both, enterprise and end user perspective, and provided a strategic direction to telecom operators to leverage these trends, to lead from the front.
Commenting on the successful participation, Mr. Abdulla Hashim, Senior Vice President, Business Solutions at Etisalat said:
"Etisalat is committed to partner different initiatives including Mecom, a focused platform for telecom operators and businesses to showcase innovative enterprise solutions and network with their peers in the industry. Over the years, our association with Mecom has strengthened; from being just a sponsor to a strategic ICT partner, with an all encompassing participation, both as a prominent exhibitor and as an industry thought leader."
Etisalat also participates as a speaker in the Enterprise forum and provided insights on various exciting and intellectually stimulating topics like 'Green ICT' and 'TCO optimization though Managed Services', encouraging businesses to think in off-beat directions, that will not only result in improved business performance but also make their organization environment sensitive in its actions.


Posted by Rana Mesbah



