ADNEC targets Europe-based MICE planners at Frankfurt's IMEX trade show
- United Arab Emirates: Monday, May 24 - 2010 at 15:13
- PRESS RELEASE
In close cooperation with the Abu Dhabi Tourism Authority (ADTA), ADNEC (Abu Dhabi National Exhibitions Company) is showcasing the UAE capital's attractive business tourism offerings at the IMEX exhibition for Incentive Travel, Meetings and Events, being held in Frankfurt, Germany, 25 - 26 May 2010.
ADNEC's presence at the three-day IMEX follows the company's successful participation at a number of other international trade shows over the last few months, including ITB-Asia (Singapore), WTM (London), EIBTM (Barcelona), SATTE (New Delhi) and MATTA (Kuala Lumpur).
"Business tourism remains a cornerstone of Abu Dhabi's overall tourism agenda and ADNEC is pleased to be working closely with the ADTA to highlight Abu Dhabi's attractions globally. Targeting Europe's MICE industry is a key focus area for us and we look forward to our participation at IMEX - an event which has proven quite successful for ADNEC in the past," said Simon Horgan, CEO of ADNEC Group.
"In keeping with Abu Dhabi's emergence as one of the most desirable events destinations, ADNEC has witnessed continuous growth in the number of events we stage. We hosted 119 events in 2009, an eight-fold increase over 2005 when 14 events took place at the previous exhibition facility," noted Horgan.
Following its participation at IMEX, ADNEC will take part in a further set of trade events in Tokyo, Moscow, Paris, Shanghai, Singapore and London, providing further impetus to advance Abu Dhabi's MICE attractiveness.
The Abu Dhabi National Exhibition Centre is part of ADNEC's Dhs8bn Capital Centre, the world's first exhibitions lifestyle destination. When fully developed, Capital Centre will comprise 23 towers including 7 hotels as well as the 5-star Hyatt Capital Gate, to be housed in the iconic Capital Gate tower, which is currently under development.
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