Blom Bank launches Blom MasterCard Giving Affinity credit card

Donations are made whenever Blom MasterCard Giving Affinity cardholders pay the card's annual fee and whenever cardholders use their card for purchases or for cash withdrawals at ATMs.

The Blom MasterCard Giving Affinity credit card presents cardholders with the convenience of a revolving line of credit. Cardholders can use their MasterCard credit card at more than 29.9 million acceptance locations around the world, which includes more than 1.5 million ATM locations worldwide. The card offers cardholders a rewards program that provides one or more Golden points with every purchase of US$100 and above when using the card for purchases. The Blom MasterCard Giving credit card also provides cardholders the option to join the Blom Gifts Program, which offers a wide range of valuable gifts upon making purchases at merchant outlets.

Additionally, the Blom MasterCard Giving Affinity credit card also provides cardholders with a free "Info Santé" card providing 24-hour professional medical assistance over the phone. The Blom MasterCard Giving Titanium credit card, which is more exclusive, offers a free International Discount (IAPA) card, which entitles the cardholder to special discounts at more than 19,000 hotels and car rental companies around the world.

With this credit card, the Lebanese consumer can benefit from a line of credit while at the same time supporting a very humane and patriotic cause, which is why Blom is launching this program under the slogan: 'Shop till you drop the number of mines in Lebanon.'

Basel Eltell, vice president and regional manager, Levant, MasterCard Worldwide, said:

"As the first card of its kind in the Middle East and Levant, we are delighted to collaborate with Blom Bank to launch a program that supports a worthy cause. Consumers in Lebanon can benefit from knowing that they are contributing to a noble cause while benefiting from a flexible payment solution, which also provides a host of benefits through its rewards program. We are confident that the card will be well-received in Lebanon."

Elias Aractanji, Deputy G.M, Head of Retail Banking, Blom Bank sal said, "This MasterCard card marks a historic evolution for us, from using innovation to provide more value to our customers while supporting a worthy cause for society as a whole. Moreover, the card uses our platform to educate the market about issues that concern us all as Lebanese."

General Mohammed Fehmi, Director of the LMAC said, "This initiative will not only contribute materially to resolving the problem of landmines, but it will also raise the awareness of the Lebanese public and show international donors that the Lebanese private sector is also doing its part in this important effort."