Etisalat launches eLife triple play service
- United Arab Emirates: Wednesday, May 26 - 2010 at 11:38
- PRESS RELEASE
Etisalat today announced the launch of its all inclusive eLife triple play service that bundles three services together - landline, broadband Internet and TV, for more convenience and greater value. The company has also announced an exciting chance to watch 2010 FIFA World Cup in high definition for free - through Al Jazeera Sport Channels, The official broadcaster for the 2010 FIFA World Cup in South Africa - benefiting customers subscribing to eLife triple play bundles.
As part of the eLife triple play launch, Etisalat also captures the upcoming football fever by giving its new eLife triple play customers subscribing to the Premier package (16MB) and Max package (30MB), free access to the 2010 FIFA World Cup, aired by Al Jazeera sport channels.
This new bundle will be immediately available to eLife-connected homes. All customers subscribed to eLife double play packages, new customers and existing subscribers to E-Vision, Internet or fixed line services can avail the eLife triple play benefits and offer by subscribing to any of its packages. Etisalat has further facilitated the subscription process with its sales representatives bringing the eLife bundled product offering directly to residents who can sign up conveniently from the comfort of their homes.
Customers have the option to avail of any of the amazing features that come as part of eLife triple play packages:
• Basic TV services that are offered in three language-based packages: Arabic, Asian and Western choices. Customers can select the first package which is already included in the Triple Play subscription, with additional packages available at a nominal rate. Premium TV is also offered at current market rates.
• High Definition or "HD" TV channels are also offered to all eLife customers as every connection includes the latest HD-capable TV Set Top Box. They can access an impressive list of channels offered, including, Al Jazeera Sports HD, Abu Dhabi HD, Dubai Sports HD, OSN Movies HD, Food Network HD, Outdoor Channel HD, Discovery HD, NatGeo Wild HD, ShowSports HD, Fox Sports HD, Fashion TV HD, iConcerts HD, and Luxe TV HD.
• A Personal Video Recorder or "PVR" TV Set Top box that will be available soon. Offered as an option, the new box will be capable of "pausing" any live TV channel as well as rewinding and playback feature. The instant and planned recording will make TV watching more convenient and in line with the viewer's time preference.
Moreover, eLife triple play customers will also be offered extra hotspot hours for their high-speed Internet access away from home, of up to 16 hrs every month.
Khalifa Al Shamsi, Senior Vice President of Marketing, Etisalat, said: "By introducing TV on our fiber-to-the-home network, we launch today the second phase of eLife that opens doors for unmatched applications and adds significant value to our customers' lifestyles, providing them numerous entertainment options that are both customizable as well as convenient. They also stand to benefit from the added value that comes with combining three home services, all at attractive prices and substantially better quality. In addition, with one number used for all three services means that the customer-care process is quicker and easier and ultimately our customers benefit from this enhancement."
Al Shamsi further pointed out, "This is a new milestone for us as it the first time in the UAE that viewers get the chance to enjoy the FIFA World Cup in full high definition quality. We are progressing everyday by adding more residents across UAE on our fiber network in order to meet the deadline for connecting all of UAE by 2011. We also want to enable more residents each day for subscription to the amazing triple play service."
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