Over 29,000 pirated Xbox 360 games confiscated in UAE store raids
- United Arab Emirates: Saturday, May 29 - 2010 at 11:16
- PRESS RELEASE
As part of ongoing efforts to reduce the spread of pirated Xbox 360 games and support the region's legitimate resellers, Microsoft Gulf today announced that UAE authorities confiscated over 29,000 pirated copies of Xbox 360 games in a series of 21 coordinated raids on reseller stores in Abu Dhabi, Dubai and Sharjah.
"The ramifications of piracy and the distribution of pirated goods will always negatively impact any economy and hinder growth. It does no justice to the businesses that are operating legitimately and complying with all regulatory and UAE laws," said Mohammed Ahmed Bin Abdul Aziz, Managing Director, UAE Ministry of Economy. "The Ministry, in collaboration with private rights holders such as Microsoft, will take all necessary actions to clamp down on piracy and the distribution of counterfeit products in the UAE."
In Sharjah, the store raids conducted by government authorities lead to the confiscation of pirated products and the arrest of 3 people who are currently facing criminal charges. When one store which is known as a major supplier of pirated games in the market was raided, approximately 25,000 pirated DVDs were seized. The pirated games were purportedly found on specially built and hidden shelves, which held neatly arranged bundles of 50 pirated DVDs.
"Not only do pirated games seriously affect our consumers, but they also threaten our partners and resellers that do business legitimately. Microsoft will continue to make every effort to reduce piracy in the UAE," said Jawad Al Redha, Anti-Piracy Manager, Microsoft Gulf. "We will continue working closely with all the relevant local Ministries and Authorities to pursue all offenders taking an unfair advantage of our legitimate partners and consumers."
"Most pirated games don't deliver the high quality gaming experience that Microsoft Xbox 360 offers for the consumer, depriving them of the blockbuster entertainment experience they expect from Xbox 360. And crucially, to play pirated games the console needs to be modified or "chipped". This then results in the loss of the warranty for the gaming console," he added.
"We dearly appreciate the efforts of the UAE authorities in dealing with resellers and outlets distributing and selling pirated Xbox 360 games in the UAE," said Rami El Hussein, Managing Director Pluto. "With a clamp on pirated Xbox 360 games being distributed in the country, it creates a level playing field for the legitimate stores to conduct business and maintain a high quality product offering for our valued customers."
Microsoft continues to educate customers and partners about the adverse effects of piracy on the local economy. The company continues to create awareness about the risks posed to customers when using pirated or counterfeit products, including compliance, customer support and product warranty.
The Middle East is experiencing a fast growing IT sector and software industry, but the impact of this growth is undermined by software piracy. Technology as an industry contributes significantly to economic development and Microsoft is partnering with local government to promote respect for intellectual property rights and the culture of innovation.
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Notes and Media Contacts »
Founded in 1975, Microsoft (NASDAQ:'MSFT') is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Gulf opened its Dubai-based headquarters in 1991. Microsoft Gulf today oversees Microsoft activities in Bahrain, Kuwait, Oman, Qatar and the UAE. Microsoft Corporation's address on the worldwide web is: www.microsoft.com and Microsoft's Gulf web site is: www.microsoft.com/gulf.
About Xbox 360:
Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 has a portfolio of more than 300 games in nearly 40 countries. More information can be found online at www.xbox.com/xbox360.
For more information, please contact:
Tarek El-Moukachar
Asda'a Burson-Marsteller
Tel: 971 4 3344550
Fax: 971 4 3344556
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