Newly appointed Marketing Operations Manager brings extensive IT regional experience to Fujitsu Siemens Computers

Bibi, who has displayed notable success in enhancing the brand image and sales of IT products for nearly ten years, has been given the undertaking of implementing the strategy and building relationships with partners across the consumer, SME (small medium enterprise) and LE (large enterprise) enterprises, in her new post at FSC.

"As Fujitsu Siemens Computers consolidates its position in the Middle East region through clearly defined strategies, we need people with indispensable experience, drive and enthusiasm to help us realise our goals," said Jacquie Carson, Sales and Marketing Director Middle East, Fujitsu Siemens Computers. "Bibi's extensive regional expertise as well as cross-cultural assignments in Levant, North West Africa, United Kingdom, Europe and the United States of America, are competencies that can assist us in achieving FSC's targets in the Middle East. We are extremely pleased to welcome Bibi to the team."

"One of the challenges of the new assignment is to lead the drive towards consumer, and corporate branding," said Sheila Bibi, Marketing Operations Manager, Fujitsu Siemens Computers. "As a growing IT vendor in the region, it is consistent with FSC's marketing strategies to create greater product awareness. The communication and negotiation skills I have developed over the years will aid the marketing of FSC products to the existing customers as well as expand the client base by leveraging my contacts and experience in the region."

Bibi's commercial experience has included five years as Compaq's Marketing Communications Division Event Manager for Sponsorships, Collateral and Branding. Before joining FSC, her last post was in the telecommunications industry where she worked as part of the core team to launch the organisation and its brand. Previous positions have also included Sales and Marketing Director at Le Meridien Jumeira Beach Hotel, Assistant Sales & Marketing Director at Le Meridien Dubai and PR Consultant for the Al Futtaim Group.

"In today's complex world of business, a combination of communication, multi- tasking, excellent organisational skills and sound analytical proficiency are required to motivate employees and build strong client partnerships. Local experience coupled with market knowledge are essential factors to success and drawing on this experience will enable me as part of the FSC team to bring it closer to realising its goal of achieving top IT vendor in the region."