First Maybach cars worth over USD6 million touch down in Mid East

Ten vehicles worth about US$4 million for delivery to VIP customers in the UAE, Kuwait, Qatar, Bahrain and Oman touched down at Sharjah Airport on board a Lufthansa jumbo jet. In a separate shipment five Maybach 57 cars worth US$2 million arrived in Saudi Arabia to record the official debut of the marque in the region. The arrival of the vehicles will be followed by an official Middle East launch tour.

"Maybach is a unique product in the super luxury segment that combines the latest technology with the uttmost refinement," said Steffen Baumann, Sales and Marketing Director, Mercedes-Benz, Car Group, Dubai. "The first Maybach cars were extremely well received and we have high expectations for this region. We will sell and deliver about 160 cars this year, about treble the current segment numbers making us one of the main sales areas worldwide."

Baumann anticipates sales to split roughly 60 - 40 in favour of the Maybach 57 model against the Maybach 62, which will arrive in the region later this year. The model names are a reference to the imposing dimensions of the unique Saloons, whose body lengths of 5.72 and 6.16 metres respectively.

"Some 40 - 50% of our sales will come from Saudi Arabia, 30% from the UAE, Kuwait will take 10% and the remaining percentage will come from Qatar, Oman, Bahrain and Lebanon, " he added.
Under the Maybach's majestic bonnet is a twelve-cylinder power plant that produces 550 hp and a maximum torque of 900 Newton metres, more power and torque than any other production saloon engine.

There are over two-million different ways in which Maybach customers can personalise the design and fittings of their new saloon. In addition, there is a range of accessories developed specially for the Maybach - from a made-to-measure luggage set to a humidor, or a golf bag to bespoke silverware.

"Maybach breaks the mould by redefining luxury for the discerning customer just as it did in the 1920s and 1930s when the marque was the pinnacle of automotive excellence," added Baumann.