Jordan Islamic Bank launches new corporate identity

Commenting on the launch of the new identity and logo, Mr. Yousef said, "The changes Jordan Islamic Bank is currently witnessing is a part of Al Baraka Banking Group ongoing strategy to operate under a Unified Name and Corporate Identity in all its markets. It reflects our objectives for this next phase; bringing the latest in banking and meet the ever-growing demand in compliance with the principles of Islam."

During the press conference, Mr. Shihadeh explained that the launch of the new corporate identity comes in line with Jordan Islamic Bank vision and Al Baraka Group's plans to enhance the Islamic banking experience in the Arab region and the world. He also stressed that having a unified corporate identity will give Jordan Islamic bank the opportunity to offer an added value to customers and enhance transparency and communication to ensure customer satisfaction.

Mr. Yousef also talked about Jordan Islamic Bank's new identity and logo, which reflects the Banks' image as a state-of-the-art banking facility that understands the ever-changing demands of the banking industry and strives to meet these demands and foster a long and undeviating partnership with its customers. The Two colors; red and yellow, along with the unique design inspired by the authenticity of Arabic and Islamic calligraphy, are combined together to symbolize the quality, diversity and ingenuity of Jordan Islamic Bank. The new Logo is a vibrant manifestation of Jordan Islamic bank unmatched ability to translate its customers needs and demands into an extensive array of first class services.

The press conference was concluded with an announcement of Jordan Islamic bank's recent achievements; the bank was recently named the best Islamic retail bank in the world and the best Islamic bank group in Jordan for 2010, by World Finance Magazine- London. It was also selected by Global Finance Magazine as the best Islamic financial institution in Jordan for 2008 & 2009, for its significant contribution to the growth of Islamic Finance.

Jordan Islamic Bank for Finance and Investment was established in 1978, as a public shareholding limited company, to carry out all kinds of banking, financing and investment business operations in compliance with the glorious Islamic Sharia' and in accordance with the provisions of Jordan Islamic Bank's Special Law, which was superseded by one chapter on Islamic banks in the Banks' Law which was in effect as of August, 2000. The bank's authorized capital for 2009 was JD100m (around $141m).

Al Baraka Banking Group is a Bahraini Joint Stock Company listed on Bahrain Stock Exchange and Nasdaq Dubai Stock exchange. It is also a leading international Islamic banking group with a wide geographical presence in the form of banking Units and representative offices in twelve countries, providing services through 300 branches.