Beiersdorf Brand is 'Global Mega Brand Franchises'

This study researches over 200 consumer brands across fifty countries, and names sixty-two brands that meet the study criteria to qualify as a Global Mega Brand Franchise.

Of the sixty-two brands identified, Beiersdorf's NIVEA brand was named 'Global Mega Brand Franchise'.

Beiersdorf's success is attributed not only to the strength of the brand itself, but also to those behind the scenes who have enhanced awareness and established brand loyalty amongst consumers thus increasing sales of the Beiersdorf product ranges.

To qualify for the Global Mega Brand Franchises, a brand has to have products that were marketed under the same brand name in at least three different categories (based on AC Nielsen's category definitions); it has to meet the brand franchise criteria in at least three of five geographical regions, and has to be sold in at least fifteen of the fifty countries studied; and lastly, brand must be sold in grocery, mass merchandise and pharmacy outlets.