RAK Ceramics further revealed that it remains in a strong position to boost its current production capacity of 117 million square metres as expansion programs are underway to cater to new markets in different parts of the world. In year 2008, RAK Ceramics was ranked at fourth position with a production output of 106 million square metres and through its well-executed, long-term strategic plans, RAK Ceramics has expanded and increased its production facility even during the current economic slowdown.
Dr. Khater Massaad, CEO, RAK Ceramics, said:
"Being recognised as the biggest tile manufacturer in the world underlines RAK Ceramics' unmatched ability to consistently satisfy the demands of customers in terms of product quality and quantity. These distinctions from the Ceramic World Review likewise validate the success of our strategy to target and strengthen our presence in high-growth markets around the world, cementing RAK Ceramics' status as a premier global brand and the number one choice for all types of ceramic tiling requirements."
"The Ceramic World Review has noted that the internationalisation of production has been a common trend among companies that have figured prominently on the list. In this regard, we remain strongly committed to pursue aggressive expansion programs in new international markets and maintain our status as the undisputed global leader in the ceramic tile industry," added Dr. Massaad.
RAK Ceramics produces ceramic tiles, sanitary ware and tableware through its worldwide production and distribution facilities which collectively employ a workforce of 15,000 people. RAK Ceramics pointed out that the establishment of production plants in different countries has been a key factor in the company's highly successful globally focused marketing strategy, wherein up to 74% of products are exported to over 150 countries.
RAK Ceramics is a $1bn global conglomerate in the ceramic industry, offering a product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in sanitaryware. The company continues to be a global pioneer in the world of ceramics through innovative products such as the RAK SLIM, a new brand of 4.5-millimetre thick tile that sets new industry benchmarks in thickness, strength, cost and ease of use.