New OKI B411 and B431 take performance lead in high-volume A4 mono desktop market

Targeted at general office use in SMBs, the B411 and B431 have taken a decisive price/ performance lead in what is a highly-competitive market. At the same time, they strengthen OKI's mono portfolio as part of the company's drive to offer a comprehensive range of solutions designed to meet today's high-pressure business needs.

"With the new enhanced products, OKI directly meets the business needs and budget of the SMB market, by offering unrivalled mono performance and excellent value-for-money," says John Ross, general manager, Middle East, India and North East Africa, OKI Printing Solutions. "As a result, the B411 & B431 will enable us to build on the strong foothold established by the existing B400 Series products in this attractive high-volume A4 mono desktop market."

The B411 (which replaces the earlier B410) prints up to 33ppm and the B431 (replacing the B430) prints up to 38ppm. Based on OKI's latest technology, productivity is also improved through the use of larger toners and faster warm-up times. Users' peace of mind is also enhanced with the unique three-year warranty available on all OKI printer products.

Unrivalled reliability

Reliability is critical for smaller businesses, where in many instances the business will not have a secondary printer device to provide back-up. "As a result, system up-time, robustness and service support are especially important, as the printer becomes a central element of the organisation's document workflow," confirms Giovanni, European product marketing manager, OKI Printing Solutions.

"In response, OKI's ultra-reliable digital LED technology platform has fewer moving parts with less wear. This ensures maximum uptime, so allowing the business to focus on its core tasks. Supporting this, the LCD display provides you with real-time information about the status of the printer," he added.