Bahrain Financing Company appoints consultant consortium to transform communications

BFC has partnered with Bahrain's longest standing PR consultancy, Hill & Knowlton, leading independent creative consultancy Unisono, and web consultants 4Spots to implement its ambitious rebranding project and communications campaign. Unisono will provide key strategic insights and communication tools for the development of the group's customer offering across its brands BFC, BEC and EzRemit. 4Spots has been tasked to design and develop websites for the group across its various brands and countries of operation, and the Middle East's leading full service PR consultancy Hill & Knowlton is BFC's partner in communications. H&K will ensure consistency in BFC's messaging and drive internal communications.

Managing Director and CEO of BFC Ebrahim Nonoo said the appointment signalled an exciting time for BFC, which was building on its solid and long-standing reputation with a more professional look and approach to business.

"This is a significant step forward for BFC in its long and fine history in the Kingdom of Bahrain," Mr Nonoo commented. "The rebranding reflects the company's commitment to progressive business practices and to maintaining a contemporary and professional appearance. Our strength is in our core business and we realise the most prudent and professional solution for managing our rebranding process is to form a partnership with experts in their field. That's precisely what we have done with Unisono, 4Spots and Hill & Knowlton, who are all considered at the forefront of their respective industries."

Speaking on behalf of the three agencies, Deputy General Manager of H&K, Julia Atherton-Dandy said: "BFC is indicative of the forward thinking approach many long standing companies in Bahrain are now taking; with the onset of the recession branding and communication sets you apart from your competition, and how well a company communications can make or break it. Not only is BFC re-branding, but the organisation is also taking a strategic approach to support of the local community, which we will announce further details of shortly."

As the first foreign exchange company established in Bahrain in 1917, BFC specialises in moving money smartly and efficiently with the best rates in the market. With an extensive global reach covering over 100 countries, BFC offers customers unparalleled service, a vast array of innovative retail products and unbeatable exchange rates.