Al Jabr Automotive launches Kia Sportage with Dynamax AWD system
- Saudi Arabia: Thursday, July 29 - 2010 at 13:16
- PRESS RELEASE
Al Jabr Automotive, sole distributor in Saudi Arabia for Kia Motors, officially launched the new Dynamax All-Wheel-Drive (AWD) system in the all-new Kia Sportage, which was the result of the partnership between KIA Motors Corporation and Magna Powertrain, part of Magna International Inc.
"The all-new Sportage compact SUV is an exciting newcomer to our product line-up and the availability of such a responsive AWD system for the first time in a Kia will raise this model's appeal for many potential buyers."
Kia's new Sportage compact SUV is the first of several vehicles destined to feature
Magna Powertrain's innovative, continuous and fully active AWD coupling system called Dynamax. This Dynamax system behaviour is completely transparent to the driver.
Dynamax continuously monitors driving conditions and anticipates AWD system requirements, compared to other AWD systems which can only react to conditions after they occur. Dynamax's intelligent control unit continuously analyzes data from the vehicle controller, and through a multi-plate clutch, the coupling system is fully controllable via an electro-hydraulic actuation system.
"Dynamax strategically positions both companies for global growth in the AWD segment, delivering enhanced driving performance and safety with the additional benefit of lower fuel consumption and reduced emissions," said Jake Hirsch, President of Magna Powertrain.
Dynamax also enjoys several advantages including improved lateral stability while cornering, removal of unintended over and under steer by reducing unwanted traction forces to the front and rear axle, and high thermal capacity, which helps prevent overheating and subsequent shutdown of the coupling during events such as hill climbing and trailer towing.
In addition, maximum efficiency is achieved through the intelligent control electronics, providing the torque required for each and every driving situation allowing for optimized traction. As a result lower fuel consumption and reduced CO2 emissions are achieved. Furthermore, electronic components are optimally sized for minimal energy usage. Dynamax offers true AWD for drivers who want an exciting driving experience with enhanced safety and performance.
Meanwhile, Shiekh AbdulSalam Al Jabr, VP Sales and Marketing, pointed out that "the secret behind the global success of Kia, as well in Saudi Arabia, is due to Kia's advanced technology, excellent performance, safety and comfort, and economical prices that are affordable to all segments of society. All of these specifications can be found in the all new Kia Sportage, especially with the new Dynamax AWD System. We are expecting huge sales for Kia Sportage in the Saudi market, since it is a competitive car by all standards, whether it is design, performance or process.
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Notes and Media Contacts »
The history of Al Jabr Group dates back to 1952 when the sons of Sheikh Hamad Mohammad Al Jabr began their journey into the world of commerce with the establishment of a small company trading in foodstuffs. In 1956 a branch was opened in Al-Khobar, which was their first international activity. The Group currently has the following business activities: Al Jabr Automobiles Sales and Services; Al Jabr Laundry and Dry Cleaning; Al Jabr Beverages; Al Jabr Electronics; Al Jabr Air Conditioning; Al Jabr Batteries; Al Jabr Garments; Al Jabr Insurance; and the Gulf Carton Factory.
The holding group is an active practitioner of Corporate Social Responsibility and has committed millions of Saudi riyals to supporting various charity projects that benefit local society.
About KIA Motors Corporation:
KIA Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As part of the Hyundai-KIA Automotive Group, KIA aims to become one of the world's premier automotive brands. More than 1.4 million vehicles a year are produced in 14 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 165 countries. KIA today has over 40,000 employees' worldwide and annual revenues of almost $17bn.
It is the major sponsor of the Australian Tennis Open and an official worldwide sponsor of the Davis Cup. KIA is an official automotive partner of FIFA -- the governing body of the FIFA World Cup -- as well as a EUROTOP partner of UEFA. KIA Motors Corporation's brand slogan -- "The Power to Surprise" -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation.
For further information please contact:
Saeed Alamoudi
Senior Media Relations Executive - TRACCS
Tel: +966 2 662 5757
Fax: +966 2 639 9540
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