Abu Dhabi Tourism Authority becomes multi-platform sponsor of CNN's new monthly feature show 'Icon'

Middle East, Africa and Asia Pacific. The campaign will also reach millions globally via CNN.com.

"This international multi-platform branding opportunity gives Abu Dhabi the chance to be across every CNN platform via a pioneering and aspirational programme,"

says Reme Al-Saiegh, Sales Director, CNN International.

ADTA's 'Icon' campaign launches alongside the programme from today and includes exclusive sponsorship of the monthly feature show including opening and closing billboards as well as break bumpers around each airing plus seven repeats per month. In addition, ADTA branding appears around show vignettes and online through banners on the show page at www.cnn.com/icon, ADTA will also benefit from the Ad Feature Page, the latest advertiser facing opportunity to feature in the CNN sales suite of promotional platforms. CNN.com will host a dedicated sponsor page, with content and branding driven by ADTA.

The sponsorship includes a series of ADTA advertisements in CNN Traveller Magazine, CNN's monthly magazine for the discerning business traveler.

Extended digital engagement is also being developed as part of the commercial alliance. All digital materials under the sponsorship are produced by CNN's Ad Sales' dedicated in house production unit, Turner Commercial Productions.