National Bonds embarks on new communications drive

D'pr will be responsible for driving the strategic and creative brand building campaign for National Bonds' extensive target audience and supporting business growth with an increased focus on education and the development of a savings culture within the UAE.

Established in March 2006, National Bonds, everyone's favourite place to save and invest, has historically created widespread recognition through its marketing campaigns, making it one of the UAE's popular savings schemes, boasting nearly 600,000 bondholders and a Dhs4bn Dirhams fund. National Bonds is now looking to increase its focus on helping more people take control of their finances by promoting financial literacy, inculcating a savings habit, offering secure and rewarding saving plans and providing access and advice to financial protection products

Mohamed Qasim Al Ali, Chief Executive Officer, National Bonds Corporation PJSC, said:

"We were searching for a PR agency in the region that had strong market knowledge, creative capability and an understanding of our positioning in the savings sector. d'pr was clearly able to meet these requirements, ensuring that National Bonds value proposition is widely spread amongst the UAE and abroad, cementing its position as the savings household brand in the country."

Camilla d'Abo, Managing Director at d'pr said, "Our track record in the development and execution of PR campaigns for leading corporate and consumer brands is proven and we are delighted to be offering our expertise to National Bonds. We will work hand in hand with National Bonds supporting its mission to become everyone's favourite place to save & invest."

D'pr is proud to be associated with National Bonds and this relationship will definitely complement the existing portfolio of consumer finance clients already handled by d'pr, which includes Dubai First and Visa Inc. The agency also represents numerous global market leaders such as BMW, MINI, Canon and Hilton Hotels.