ITFC chooses TBWA\RAAD\Saudi Arabia as a strategic partner to execute its advertising plans

The International Islamic Trade Finance Corporation (ITFC), a member of the Islamic Development Bank (IDB) Group, today announced it had appointed TBWA\RAAD\ Saudi Arabia, a leader in advertising and marketing services, as its "Agency of Record".

Speaking at the contract signing ceremony held yesterday at the ITFC headquarters in Jeddah, Dr. Waleed bin Abdul Mohsen Al Wohaib, ITFC's CEO, said, "ITFC is always in pursuit of innovative solutions and services that support its pioneering role as a catalyst to the development of trade in the Organization of the Islamic Conference (OIC) member countries".

"We were looking for a, dynamic and creative team with sufficient local knowledge and global expertise, a partner who understands our needs and can help us achieve our vision. And That's why we have chosen TBWA\RAAD\Saudi Arabia", explained Al Wohaib.

According to Ghassan Kassabji, Managing Director, TBWA\RAAD\ Saudi Arabia, wining ITFC account was a great addition to the agency's existing portfolio of local, regional and international clients.

"We are enormously excited to work with such a world-renowned organization as ITFC. We believe that ITFC sublime vision has a great significance to and impact on humankind. We remain committed to serving this new partner, and we will spare no effort to help ITFC highlight its activities and achieve its goals", concluded Ghassan.
 
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